Senior marketers and advertising chiefs joined the ±±¾©Èü³µpk10 podcast to predict the major issues of 2022.
±±¾©Èü³µpk10 deputy editor Gemma Charles was alongside TUI group brand and content director Toby Horry, Co-op chief customer officer Ali Jones and Barclays UK marketing communications managing director Alex Naylor to provide a brand perspective. They discussed what consumers are looking for, budgets, brand and performance marketing.
±±¾©Èü³µpk10's UK editor Maisie McCabe then chatted to Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 chief creative officer David Kolbusz and Grey CCO Laura Jordan Bambach. The trio revealed what has inspired their creativity during the pandemic, and some pet hates, including purpose-led advertising.
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