PHD's global chief executive Mike Cooper and Mother London's joint head of strategy Chris Gallery join ±±¾©Èü³µpk10's global editor-in-chief Claire Beale and news editor Omar Oakes for this week's newscast.
Cooper admitted to having spent the previous evening celebrating PHD’s success in capturing HSBC’s £300m global media business, but why did the bank choose them over the 13-year incumbent PHD?
Accenture Interactive continues to dominate the news; the panel discuss whether its move into programmatic media is a game-changer, while Gallery gave his perspective on the company’s "cagency" model which captured the industry’s attention last week.
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