It comes at a time of rapidly growing advertising expenditure, with the promise of double-digit growth rates for the foreseeable future, as well as a booming media scene with rapid take-up of new-media channels, such as mobile and online marketing.
The magazine is published by Haymarket Media Group, which also publishes Autocar India, Autocar Professional, What Car? and What Hi-Fi? through its joint venture with Hormazd Sorabjee.
Haymarket publishes ±±¾©Èü³µpk10 in the UK and Media magazine from Hong Kong, sister titles to ±±¾©Èü³µpk10 India, as well as .
The magazine will have an initial controlled circulation of 7,000, rising to 10,000 in 2008, beyond which it will be available by paid subscription. ±±¾©Èü³µpk10 India will be audited by the BPA.
±±¾©Èü³µpk10 is edited by Anant Rangaswami from its head office in Mumbai, with editorial staff also based in Delhi and Bangalore. Rangaswami is a former editor of Impact and before that he was a vice-president at TBWA.
Jim James, director of Haymarket Media India, said: "Just as Autocar India had a huge significance for us as our first consumer magazine here, ±±¾©Èü³µpk10 India couldn't be a more important magazine with which to launch our business publishing activities in India."
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