±±¾©Èü³µpk10

On Saturday night, the boxing titans, Lennox Lewis and Evander

Holyfield, will fight for the World Heavyweight title. Eagle-eyed

viewers will have spotted ads cameoing Lewis in his lesser-known role as

an anti-global warming crusader in the DETR campaign, which sees our

hero doing his bit for the environment by encouraging people not to

overfill their kettles.

But now Abbott Mead Vickers BBDO, the agency responsible for the ads,

has put its money where its mouth is. In anticipation of Lewis winning

the fight, AMV has tweaked the ad so that a radio announcer can be

distinctly heard in the background heralding Lewis as ’the heavyweight

champion of the world’. Although the ad is finished, the agency is

hedging its bets. The original spot will continue if Lewis doesn’t

win.

Good to see that French Connection has put its mighty weight behind

Lewis too, surely influenced by its agency’s creative director, Trevor

Beattie.

Shoppers around town have been invited over the past few weeks to ’be

the man’ and offer words of support to Lewis via special postcards.

±±¾©Èü³µpk10 says sock it to him, Lennox.