Beechurst Films, the 16-year-old commercials production company, is
renaming itself the Mob as it seeks to build its profile.
The relaunch follows the appointment of Francis Castelli as managing
director two months ago. Castelli replaced Peter Levelle, Beechurst’s
founder, who left to concentrate on directing.
On his arrival, Castelli brought in the new director, Bharat Nalluri, to
join Beechurst’s roster, which includes Vadim Jean. This week, he
announced the hiring of Terence and Marek, the directing duo who made up
Trademark and who most recently worked through RSA. Castelli has also
dropped two directors - Joe Sedelmaier and Michael Apted - from the
roster.
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