±±¾©Èü³µpk10 Big Awards shortlist announced

The shortlist for the annual awards has been revealed. Here are the campaigns that made the cut.

Bodyform: work by AMV
Bodyform: work by AMV

The winners will be announced at a ceremony on Wednesday 31 October at the Eventim Apollo. For more details visit http://www.campaignbigawards.com 

Product sectors

Automotive

Audi "Clowns" – Bartle Bogle Hegarty London

Land Rover/Range Rover Evoque "Speed bump" (Experiential and Film) – Spark44

Land Rover/Range Rover Sport "The dragon challenge" (Experiential and Film) – Spark44

Volvo "Human Made Stories – music of the mind" – Grey London

Charity

±±¾©Èü³µpk10 Against Living Miserably: work by Adam & Eve/DDB

±±¾©Èü³µpk10 Against Living Miserably "Project 84" (Experiential and Out-of-home) – Adam & Eve/DDB

±±¾©Èü³µpk10 Against Living Miserably "Suicide notes" – Adam & Eve/DDB

International Committee of the Red Cross "Every parent's worst nightmare" – Adam & Eve/DDB

Justice4Grenfell "3 billboards outside Grenfell Tower, London" – Bartle Bogle Hegarty London

Peter Tatchell Foundation "The Gaydr" – McCann London

Pride in London "Somewhere over the rainbow" – BMB

The Cybersmile Foundation "#TrollingIsUgly" (Digital and Film) – Adam & Eve/DDB 

The Wayback "The Wayback" – Grey London/Thomas Thomas

Consumer Durables & Furniture

Braun "Braun design language" – Grey London

Ikea "Ghosts" – Mother 

Ikea/Teleman "Repeater" – Mother

Energy

Ovo Energy "Get mad" – Uncommon Creative Studio

Ovo Energy "Renewable is unstoppable" – Uncommon Creative Studio

Financial & Legal

Hiscox "Honeypot" – Abbott Mead Vickers BBDO 

Moneysupermarket.com "Epic Action Man" – Mother

Moneysupermarket.com "Epic lift" – Mother

More Th>n "Defuse the drama" – VCCP

Nationwide "Sisters" – VCCP

Grocery & Soft Drinks

Lurpak "Softest smooth" – Wieden & Kennedy

Marmite "The Marmite gene project" – Adam & Eve/DDB

Oasis "Togetherness" – The Corner

Snickers "The hungry TV channel" – Abbott Mead Vickers BBDO

Health & Beauty

Dexcom "No needles" – McCann Birmingham

Libresse/Bodyform "Blood normal" (Film and Integrated) – Abbott Mead Vickers BBDO 

Household Goods

To be announced on the night 

Media & Entertainment

BBC One "The supporting act" – BBC Creative

Channel 4 "100 years" – 4Creative

Channel 4 "Humans – humans test" – 4Creative

Fifa 18 "#ElTornado" (Film and Integrated) – Adam & Eve/DDB 

Online Services

To be announced on the night

Public Sector

Army "This is belonging" (Film ±±¾©Èü³µpk10 and Integrated) – Karmarama

Army "This is belonging" (Film ±±¾©Èü³µpk10) – Karmarama

Lad Bible/Plastic Oceans Foundation "Trash isles" – Abbott Mead Vickers BBDO

NHS "We are the NHS" – MullenLowe London

The Clink "Dig in" – McCann Manchester

Women's Equality Party "I'm out of office for equal pay" – Now 

Retail & Restaurants

Iceland "Tis the reason" – Karmarama

KFC "Lunchtime is coming" – Bartle Bogle Hegarty London

KFC "Crisis to Colonel" – Mother

KFC "FCK" – Mother

Microsoft Xbox "Xbox Design Lab Originals: the fanchise model" – McCann London 

Sport, Travel & Leisure

Kayak: work by McCann London

BBC "History will be made" (Film and Integrated) – BBC Creative

British Airways "It's coming home" (Print and Out-of-home) – Ogilvy & Wavemaker

Google "Draw to art" – Google Creative Lab

Great Western Railway "Five go on an adventure" – Adam & Eve/DDB

Kayak "Desktop escape" – McCann London

Telecoms & Technology

BT Sport "90 in 90" – Abbott Mead Vickers BBDO

O2 "Oops" (Integrated and Out-of-home) – VCCP

Media Excellence

Digital

Fifa 18 "#ElTornado" – Adam & Eve/DDB

Google Brand Studio/UNHCR "Searching for Syria" – R/GA

Kayak "Desktop escape" – McCann London 

Marmite "TasteFace" – AnalogFolk

Microsoft Xbox "Xbox Design Lab Originals: the fanchise model" – McCann London

The Cybersmile Foundation "#TrollingIsUgly" – Adam & Eve/DDB

Experiential

±±¾©Èü³µpk10 Against Living Miserably "Project 84" – Adam & Eve/DDB

Lad Bible/Plastic Oceans Foundation "Trash isles" – Abbott Mead Vickers BBDO

Marmite "The Marmite gene project" – Adam & Eve/DDB

Microsoft Xbox/Fifa18 "Football decoded" – McCann London

Film

Ikea: work by Mother

BBC One "The supporting act" – BBC Creative

Cadbury Dairy Milk "Mum's birthday" – VCCP

Ikea "Ghosts" – Mother

Libresse/Bodyform "Blood normal" – Abbott Mead Vickers BBDO

Marmite "The Marmite gene project" – Adam & Eve/DDB

Moneysupermarket.com "Epic Action Man" – Mother

Integrated – sponsored by The Longhouse

Lad Bible/Plastic Oceans Foundation "Trash isles" – Abbott Mead Vickers BBDO

Libresse/Bodyform "Blood normal" – Abbott Mead Vickers BBDO

Marmite "The Marmite gene project" – Adam & Eve/DDB

Microsoft Xbox "Xbox Design Lab Originals: the fanchise model" – McCann London

Out-of-home

British Airways "It's coming home" – Ogilvy & Wavemaker

±±¾©Èü³µpk10 Against Living Miserably "Project 84" – Adam & Eve/DDB

Justice4Grenfell "3 billboards outside Grenfell Tower, London" – Bartle Bogle Hegarty London

Microsoft Xbox/Fifa 18 "Football decoded" – McCann London 

O2 "Oops" – VCCP

Print

British Airways "It's coming home" – Ogilvy & Wavemaker

KFC "FCK" – Mother

Microsoft Xbox "Xbox Design Lab Originals: the fanchise model" – McCann London 

Radio/Audio – sponsored by Radiocentre

BT Sport "90 in 90" – Abbott Mead Vickers BBDO

Hiscox "Synth" – Abbott Mead Vickers BBDO 

Dexcom "Fistbump" – McCann Birmingham

Dove Self Esteem Project "Positivity Radio" - Ogilvy UK

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content