Categories (in bold) are listed in alphabetical order:
Alcoholic Drinks > Digital
Finalist
Title Live Studio
Client AB InBev
Brand Beck’s
UK marketing director Ken Valledy
Brand marketing manager Nicola Gates
Agency Dare Digital
Creative director Flo Heiss
Art director Steve Whittington
Writer Emma Lawson
Designer Jonny Goodall
Programmers Ryan McGrath, Emmanuel Davis, Suliana Abbay
Winner
Title Carling Cup Final 2009
Client Molson Coors Brewing Company (UK)
Brand Carling
Marketing director Martin Coyle
Brand manager Rob Hollis
Agency Beattie McGuinness Bungay
Creative directors Trevor Beattie, Stephen Reed
Art director Stephen Reed
Writer Stephen Reed
Designer Caleb Al-Jorani
Alcoholic drinks > direct
Finalist
Title The Baileys Lounge RM Programme
Client Diageo
Brand Baileys
Marketing director Olga Martinez
Brand manager Violeta Andreeva
Agency Chemistry Communications Group
Creative director Rob Trono
Art director Jose Valente
Writer Jennifer Simmons
Finalist
Title Log Fire
Client Diageo
Brand Category
Category development brand manager Johnny Corbett
Agency Tullo Marshall Warren
Creative director Daren Kay
Art director George Bell
Writer Tom Harman
Designer Matt Strawson
Winner
Title Ardbeg Blasda – A Tricky Game Of Tipple Toppling
Client The Glenmorangie Company
Brand Ardbeg Blasda Single Malt Whisky
Marketing director Hamish Torrie
Brand manager Karen Stewart
Agency Story UK
Creative director Dave Mullen
Art director Dave Mullen
Writers Rebecca Wood, Olivia Jones
Alcoholic drinks > outdoor
Winner
Title Carling Cup Final 2009
Client Molson Coors Brewing Company (UK)
Brand Carling
Marketing director Martin Coyle
Brand manager Rob Hollis
Agency Beattie McGuinness Bungay
Creative directors Trevor Beattie, Stephen Reed
Art director Stephen Reed
Writer Stephen Reed
Designer Caleb Al-Jorani
Alcoholic drinks > press
Finalist
Title Wembley Programme Advert
Client Carlsberg UK
Brand Carlsberg
Director of brand and insight Paul Davies
Senior brand manager Ifan Jenkins
Agency Billington Cartmell
Creative director Beri Cheetham
Art director Beri Cheetham
Writer Liam Fenton
Photographer Jeremy Hudson
Finalist
Title Glastonbury’s Official Fantasy
Client Gaymers Cider
Brand Gaymers Cider
Marketing director Fiona Chinn
Agency Dye Holloway Murray
Creative director Dave Dye
Art director David Goss
Writer Phoebe Coulton
Photographer Laurence Haskell
Typographers Paul Bower, David Goss
Illustrators Paul Bower, David Goss
Finalist
Title Cave
Client Boon Rawd Trading
Brand Singha
Client brand manager Jeerachot Sathirakul
Agency Publicis
Creative directors Tom Ewart, Adam Kean
Art director Jamie Marshall
Writer Gary Turner
Photographer Nick Georghiou
Typographer Bob Hanson
Automotive > digital
Finalist
Title The Z4 Paintbrush
Client BMW
Brand Z4
Marketing general manager Chris Brownridge
Marketing manager Natasha Newman
Agency Dare Digital
Creative director Stuart Peddie
Art director Tristan Pride
Writers Laura Farmer, Emma Lawson
Designer Jonny Goodall
Programmer Inition
Finalist
Title The GTI Project
Client Volkswagen UK
Brand Golf GTI MK VI
Marketing director Rod McLeod
Communications manager Josie Taylor
Agency Tribal DDB London
Creative director Simon Richings
Art director Luke Flynn
Writer Brendan Howell
Designers Tony Ciani, Thomas Addison, Toby Snowden
Programmers Sebastian Jouhans, Simon Gregory, Tim Redding
Finalist
Title Smart Diesel
Client Mercedes-Benz
Brand Smart
Marketing director Ian Dutfield
Marketing communications specialist Claire Irving
Agency Weapon7
Creative director Jeremy Garner
Art director Laura Orton
Writer Anna Nichols
Designer Simon West
Programmers Tom Scrimshaw, Chris Bell
Finalist
Title Ka Social Mapping Site
Client Ford of Europe
Brand Ford Ka
Marketing director Maureen Graham
Communications manager Claire Hepworth
Agency Wunderman
Creative directors David Harris, Richard Last
Art director Damien Knowles
Writer Inger Nordby
Designers Nick Hearne, Pavel Fernandez
Programmer Martin Shuttleworth
Winner
Title eco:Drive
Client Fiat
Brand Fiat
Director of digital marketing Luis Cilimingras
Agency AKQA
Creative director Nick Turner
Art director Richard Baxter
Writer Andy Cutbill
Lead creative developer Rick Williams
Senior creative developers Harald Krefting, James Hay
Associate creative developer Chris Williams
Chief creative officer James Hilton
Automotive > direct
Finalist
Title Precision
Client Lexus
Brand IS 250 SR
General manager, marketing and strategy Mark Roden
Agency Partners Andrews Aldridge
Creative directors Paul Snoxell, Andy Todd
Art director James Fairburn
Writer Richard Horne
Finalist
Title Roulette
Client MIni (UK)
Brand Mini
Client marketing director Emma Lowndes
Client relationship marketing manager Stuart Walker
Agency Lida
Creative director Shaun Moran
Art directors Tim Styles, Paul White
Writer Nicky Bullard
Designers Marek Charytonowicz, Dan Newman
Animation Molinaire
Finalist
Title Mégane Hatch Fleet Launch Pack
Client Renault UK
Brand Megane
CRM manager Phil Aggrey
Agency Publicis Dialog
Creative director David Prideaux
Art director Stuart Gillespie
Writer Paul Bennett
Winner
Title Rolls-Royce Sandpaper
Client Rolls-Royce Motor Cars
Brand Phantom
General manager, marketing Graham Lenden
Brand manager Kirsty Skinner-Gerth
Agency Partners Andrews Aldridge
Creative directors Paul Snoxell, Andy Todd
Art director Al Mackie
Writer Mike Poole
Automotive > outdoor
Commendation
Title Goggles
Client Land Rover
Brand Discovery
Marketing director Anthony Bradbury
Brand manager Rob Furio
Agency Rainey Kelly Campbell Roalfe/Y&R
Creative director Mark Roalfe
Art director Tim Brookes
Writer Phil Forster
Photographer Andy Green
Typographer Lee Aldridge
Finalist
Title Catapult
Client Mini UK
Brand Mini
National communications manager Ysabel Vazquez
Agency WCRS
Creative director Leon Jaume
Art director Andrew Bloom
Writer Joseph Corcoran
Automotive > press
Finalist
Title Boat
Client Land Rover
Brand Land Rover
National advertising manager Les Knight
Agency Rainey Kelly Campbell Roalfe/Y&R
Creative directors Damon Collins, Mark Roalfe
Art director Jerry Hollens
Writer Mike Boles
Photographer Nadav Kander
Typographer Lee Aldridge
Finalist
Title Cow
Client Land Rover
Brand Land Rover
National advertising manager Les Knight
Agency Rainey Kelly Campbell Roalfe/Y&R
Creative directors Damon Collins, Mark Roalfe
Art director Jerry Hollens
Writer Mike Boles
Photographer Nadav Kander
Typographer Lee Aldridge
Finalist
Title Digger
Client Land Rover
Brand Land Rover
National advertising manager Les Knight
Agency Rainey Kelly Campbell Roalfe/Y&R
Creative directors Damon Collins, Mark Roalfe
Art director Jerry Hollens
Writer Mike Boles
Photographer Nadav Kander
Typographer Lee Aldridge
Finalist
Title Grip/Frog
Client Audi UK
Brand Quatro
Head of marketing Peter Duffy
Communications manager James Millett
Agency Bartle Bogle Hegarty
Creative directors Nick Kidney, Kevin Stark
Art director Paul Yull
Writer Adi Birkinshaw
Photographer Giles Revell
Typographer Sid Russell
Retoucher Gary Meade
Finalist
Title Grip/Stress Ball
Client Audi UK
Brand Quatro
Head of marketing Peter Duffy
Communications manager James Millett
Agency Bartle Bogle Hegarty
Creative directors Nick Kidney, Kevin Stark
Art director Paul Yull
Writer Adi Birkinshaw
Photographer Giles Revell
Typographer Sid Russell
Retoucher Gary Meade
Winner
Title Grip/Soap
Client Audi UK
Brand Quatro
Head of marketing Peter Duffy
Communications manager James Millett
Agency Bartle Bogle Hegarty
Creative directors Nick Kidney, Kevin Stark
Art director Paul Yull
Writer Adi Birkinshaw
Photographer Giles Revell
Typographer Sid Russell
Retoucher Gary Meade
Automotive > TV & Cinema
Finalist
Title Injection
Client Audi UK
Brand Audi
Head of marketing Peter Duffy
Communications manager James Millett
Agency Bartle Bogle Hegarty
Creative directors Nick Kidney, Kevin Stark
Art director Paul Yull
Writer Adi Birkinshaw
Agency producer Olly Chapman
Production company Stink
Director NE-O
Producer Juliet Naylor
Editor Tim Thornton Allen, Marshall Street
Post-production The Mill
Sound design Anthony, The Factory
Finalist
Title Fight
Client Volkswagen
Brand Volkswagen Golf VI
Marketing director Rod McLeod
Brand manager Morna Steele
Agency DDB London
Art director Shishir Patel
Writer Sam Oliver
Agency producer Lucy Westmore
Production company Stink
Director Ivan Zacharias
Producer Nick Landon
Editor Filip, Robota
Post-production Barnsley, The Mill
Sound design James Saunders, Jungle
Winner
Title Unbox The Box
Client Audi
Brand Audi Q5
Head of marketing Peter Duffy
Communications manager James Millett
Agency Bartle Bogle Hegarty
Creative directors Nick Kidney, Kevin Stark
Art director Joakim Saul
Writer Maja Fernqvist
Agency producer Olly Chapman
Production companies First Avenue Machine, Passion Pictures
Directors Aaron Duffy, Russell Brook
Producer Belinda Blacklock
Editor Passion Pictures
Post-production The Mill
Sound design Wave
Winner
Title Grip
Client Audi UK
Brand Quattro
Head of marketing Peter Duffy
Communications manager James Millett
Agency Bartle Bogle Hegarty
Creative directors Nick Kidney, Kevin Stark
Art director Paul Yull
Writer Adi Birkinshaw
Agency producer Olly Chapman
Production company Outsider
Director Dom & Nic
Producer John Madsen
Editor Struan Clay, Final Cut
Post-production Framestore
Sound design Wave
The Arden Award
Winner
Title Trumpets
Client Cadbury Trebor Bassett
Brand The Natural Confectionary Company
Marketing director Phil Rumbol
Agency Fallon London
Executive creative director Richard Flintham
Art director Dirk van Dooren
Writer Matt Keon
Agency producer Gemma Knight
Production company MJZ London
Director Tom Kuntz
Producer Nell Jordan
Editor Steve Gandolfi
Post-production The Mill
Sound design Tony Rapaccioli, Wave
Charity & Public service > digital
Finalist
Title What We Hear
Client Barnardo’s
Brand Barnardo’s
Director of communications Diana Tickell
Head of brand and new media Collette Collins
Agency Bartle Bogle Hegarty
Creative directors Nick Gill, Dominic Goldman
Art director Dominic Goldman
Writer Dominic Goldman
Designer Stopp
Programmer Stopp
Director Jeff Labbé
Finalist
Title Break The Cycle
Client Barnardo’s
Brand Barnardo’s
Director of communications Diana Tickell
Head of brand and new media Collette Collins
Agency Bartle Bogle Hegarty
Creative directors Nick Gill, Dominic Goldman
Art director Dominic Goldman
Writers Dominic Goldman, Nick Allsop, Simon Veksner
Designer Stopp
Programmer Stopp
Director Jeff Labbé
Finalist
Title Jail
Client Barnardo’s
Brand Barnardo’s
Director of communications Diana Tickell
Head of brand and new media Colette Collins
Agency Bartle Bogle Hegarty
Creative directors Nick Gill, Dominic Goldman
Art director Dominic Goldman
Writer Dominic Goldman
Designer Stopp
Programmer Stopp
Director Jeff Labbé
Finalist
Title Education
Client Barnardo’s
Brand Barnardo’s
Director of communications Diana Tickell
Agency Bartle Bogle Hegarty
Creative directors Nick Gill, Dominic Goldman
Art director Dominic Goldman
Writer Dominic Goldman
Designer Oli Cole
Winner
Title Computertan
Client SKCIN Karen Clifford Skin Cancer Research
Brand SKCIN Karen Clifford Skin Cancer Research
Marketing director Richard Clifford
Brand manager/PR director Kathryn Clifford
Agency McCann Erickson London
Creative directors Brian Fraser, Simon Learman
Art director Elliot Harris
Writer Cameron Mitchell
Designer Ben Howarth
Programmer David Shanley
Charity & Public service > direct
Finalist
Title Stickers
Client Connections @ St Martins-in-the-field
Brand Connections @ St Martins-in-the-field
Director of fundraising Wendy Lynch
Agency Lida
Creative director Shaun Moran
Art director Andrew Pogson
Writer Rob Steeles
Designer Dan Newman
Finalist
Title Mystery Package
Client RNLI
Brand RNLI
Head of external communications Spencer Gammond
Agency Proximity London
Creative director Debi Bester
Art director Sonia Singleton
Writers Debi Bester, Chris Monk, Nick Moffat
Finalist
Title Gorilla
Client International Fund for Animal Welfare
Brand International Fund for Animal Welfare
Communications team Rosa Argent, Amanda Gent, Josey Sharrad
Agency Rapp
Art directors Paul Turner, Magnus Thorne
Writers Paul Turner, Magnus Thorne
Director Harry Dwyer
Producer James Sorton
Finalist
Title Torn Sleeve
Client RNLI
Brand RNLI
Marketing manager, acquisition Geraldine Cetin
Agency Proximity London
Creative director Nicola Rogers
Art directors Paul Moran, Sarah Morris
Writers Gary McNulty, Nick Moffat
Finalist
Title The Greensaver
Client WPP/Ford of Europe
Brand Greensaver
Communications manager Claire Killwick
Brand manager Claire Hepworth
Agency Wunderman
Creative director David Harris
Art director Chris Lawson
Writer James Nester
Finalist
Title The Forever Story
Client TalkTalk for Treehouse
Brand TalkTalk for Treehouse
Marketing director Dom Stinton
Brand manager Simon Valcarcel
Agency CHI & Partners
Creative directors Ewan Paterson, Thiago de Moraes
Art director Thiago de Moraes
Writer Ewan Paterson
Designer Ville Teiko
Programmer Oddcast
Producers Yami Trequesser, Steven Hawes
Charity & Public service > outdoor
Finalist
Title Inner Child
Client V&A
Brand Museum of Childhood
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Paul Pateman, Mike Nicholson
Art director Paul Pateman
Writer Mike Nicholson
Typographer Paul Pateman
Illustrator Paul Pateman
Finalist
Title Playing
Client V&A
Brand Museum of Childhood
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Paul Pateman, Mike Nicholson
Art director Paul Pateman
Writer Mike Nicholson
Typographer Paul Pateman
Illustrator Paul Pateman
Finalist
Title Deathbed
Client Roy Castle Lung Cancer Foundation
Brand Roy Castle Lung Cancer Foundation
Chief executive Rosemary Gillespie
Agency CHI & Partners
Creative director Ewan Paterson
Art director Dave Masterman
Writer Ed Edwards
Photographer Stock
Typographer Kylie Maclean
Winner
Title Stamp
Client Lemmars For Cheshire Safe Driving
Brand Lemmars For Cheshire Safe Driving
Agency McCann Erickson Manchester
Creative directors Dave Price, Neil Lancaster
Art director Stephen Owen
Photographer Ben Rose
Typographer Karen Matthews
Charity & Public service > press
Finalist
Title Project Overlord: Speak German
Client The Normandy Veterans Association
Brand Project Overload
Marketing director Captain Peter L Hodge
Agency Beattie McGuinness Bungay
Creative director Trevor Beattie
Art director Daryl Corps
Writer Ben Kay
Typographer Andy Dymock
Finalist
Title Paper Cut
Client World Wildlife Fund
Brand World Wildlife Fund
Business and industry relations manager Louise Hotchkiss
Agency JWT London
Creative directors Greg Martin, Mike McKenna
Art director Greg Martin
Writer Mike McKenna
Typographer Casa Hamid
Finalist
Title Knife
Client Crimestoppers
Brand Crimestoppers
Head of communications Hannah Dawes
Agency JWT London
Executive creative director Russell Ramsey
Art directors Bruno Xavier, Ronnie Vlcek
Writer Bruno Xavier, Ronnie Vlcek
Typographers Bruno Xavier, Ronnie Vlcek
Finalist
Title Ear
Client Art Against Knives
Brand Art Against Knives
Marketing director/brand manager Katy Dawe
Agency Leagas Delaney London
Creative director Tim Delaney
Art director Chris Clarke
Writer Matt Moreland
Illustrator Vincent van Gogh
Winner
Title Inner Child
Client V&A
Brand Museum of Childhood
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Paul Pateman, Mike Nicholson
Art director Paul Pateman
Writer Mike Nicholson
Typographer Paul Pateman
Illustrator Paul Pateman
Charity & Public service > RADIO
Finalist
Title Last Will
Client Tower Hamlets
Brand Tower Hamlets
Agency Abbott Mead Vickers BBDO
Writer Milo Campbell
Agency producer Zoe Dale
Production company The Mill
Director Sonny Adorjan
Finalist
Title Pablo: Drugs Mule
Clients Home Office, Department of Health, Department for Children, Schools & Families
Brand Frank
Marketing manager, drugs and anti-social behaviour Nathan Jones
Agency Mother
Creative directors Robert Saville, Mark Waites
Art directors Damien Eley, Scott Harris, Ed Warren
Writers Ed Warren, Damien Eley, Scott Harris
Agency producer Matt C Minor
Director Big Red Button
Producer Linsey Romano
Editor Jane Cina, Trim
Post-production Munky
Finalist
Title Pain
Client FSID (Foundation for the Study of Infant Death)
Brand FSID (Foundation for the Study of Infant Death)
Press and campaigns manager Louisa Mullan
Agency JWT London
Executive creative director Russell Ramsey
Art director Mark Norcutt
Writer Laurence Quinn
Agency producer Lisa Colchester
Production company Hungry Man
Director Steve Hudson
Producer Tim Nunn
Editor Bill Smedley
Post-production Framestore
Sound design Kpost
Finalist
Title Worried
Client Department of Health
Brand Anti-Smoking
Marketing director Paul Brewer
Brand manager David Prince
Agency Miles Calcraft Briginshaw Duffy
Art director Ken Hoggins
Writer Jeremy Carr
Production company Academy
Director Walter Stern
Producer Lynnette Kyme
Editor Scott Cato, The Quarry
Post-production The Mill
Sound design Andy, 750mph
Finalist
Title Cribs
Client M.T.V
Brand Anti-Knife Crime (MTVi)
Director of public affairs John Jackson
Agency Ogilvy Advertising
Creative director Alasdair Graham
Art director Mike Watson
Writer John Morgan
Agency producer Kim Parrett
Production company Home Corp
Director Ben Sedley
Producer Kate Taylor
Editor Bill Smedley
Post-production Framestore
Sound design Simon Bass, Zak Kurtha
Winner
Title Break The Cycle
Client Barnardo’s
Brand Barnardo’s
Director of communications Diana Tickell
Head of brand and new media Collette Collins
Agency Bartle Bogle Hegarty
Creative directors Nick Gill, Dominic Goldman
Art director Dominic Goldman
Writers Dominic Goldman, Nick Allsop, Simon Veksner
Agency producer Victoria Baldacchino
Production company Sonny
Director Jeff Labbé
Producers Gabi Kay, Nancy Hallam
Editor Rich Orrick, Work Post
Post-production Work Post
Sound design Stuart Welch, Wave
Charity & Public service > TV & cinema
Finalist
Title Pablo: Drugs Mule
Clients Home Office, Department of Health, Department for Children, Schools & Families
Brand Frank
Marketing manager, drugs and anti-social behaviour Nathan Jones
Agency Mother
Creative directors Robert Saville, Mark Waites
Art directors Damien Eley, Scott Harris, Ed Warren
Writers Ed Warren, Damien Eley, Scott Harris
Agency producer Matt C Minor
Director Big Red Button
Producer Linsey Romano
Editor Jane Cina, Trim
Post-production Munky
Finalist
Title Pain
Client FSID (Foundation for the Study of Infant Death)
Brand FSID (Foundation for the Study of Infant Death)
Press and campaigns manager Louisa Mullan
Agency JWT London
Executive creative director Russell Ramsey
Art director Mark Norcutt
Writer Laurence Quinn
Agency producer Lisa Colchester
Production company Hungry Man
Director Steve Hudson
Producer Tim Nunn
Editor Bill Smedley
Post-production Framestore
Sound design Kpost
Finalist
Title Worried
Client Department of Health
Brand Anti-Smoking
Marketing director Paul Brewer
Brand manager David Prince
Agency Miles Calcraft Briginshaw Duffy
Art director Ken Hoggins
Writer Jeremy Carr
Production company Academy
Director Walter Stern
Producer Lynnette Kyme
Editor Scott Cato, The Quarry
Post-production The Mill
Sound design Andy, 750mph
Finalist
Title Cribs
Client M.T.V
Brand Anti-Knife Crime (MTVi)
Director of public affairs John Jackson
Agency Ogilvy Advertising
Creative director Alasdair Graham
Art director Mike Watson
Writer John Morgan
Agency producer Kim Parrett
Production company Home Corp
Director Ben Sedley
Producer Kate Taylor
Editor Bill Smedley
Post-production Framestore
Sound design Simon Bass, Zak Kurtha
Winner
Title Break The Cycle
Client Barnardo’s
Brand Barnardo’s
Director of communications Diana Tickell
Head of brand and new media Collette Collins
Agency Bartle Bogle Hegarty
Creative directors Nick Gill, Dominic Goldman
Art director Dominic Goldman
Writers Dominic Goldman, Nick Allsop, Simon Veksner
Agency producer Victoria Baldacchino
Production company Sonny
Director Jeff Labbé
Producers Gabi Kay, Nancy Hallam
Editor Rich Orrick, Work Post
Post-production Work Post
Sound design Stuart Welch, Wave
Consumer durables & Furniture > outdoor
Finalist
Title Princess Way
Client John Lewis
Brand Liverpool Launch
Marketing director Craig Inglis Brand manager Anna Braithwaite Agency Lowe London
Creative directors Patrick McClelland, Simon Morris
Art director Al Wilson
Writer Diccon Driver
Photographer Dan Tobin Smith
Finalist
Title ORF
Client Hale Park (trading as POSH)
Brand POSH
Marketing director Philip Davids
Brand manager Mark Jenson
Agency McCann Erickson Manchester
Creative directors
Dave Price, Neil Lancaster
Art director Lianne Galazka
Writer Imogen Jones
Typographer Karen Matthews
Consumer durables & Furniture > press
Finalist
Title Centenary
Client Selfridges & Co
Brand Centenary
Marketing director Sally Scott Brand manager Martha Carson Agency Beattie McGuinness Bungay
Creative director Trevor Beattie
Art director Steve Davies
Writer Pat Burns
Typographer Steve Davies
Retoucher Dan Jackson
Finalist
Title Million Miles
Client John Lewis
Brand John Lewis
Marketing director Craig Inglis Brand manager Anna Braithwaite Agency Lowe London
Creative director Ed Morris
Art director Simon Morris
Writers Patrick McClelland, Clive Pickering
Illustrator John Rogers, Clip Art
Finalist
Title Faith In Humanity
Client John Lewis
Brand John Lewis
Marketing director Craig Inglis Brand manager Anna Braithwaite Agency Lowe London
Creative director Ed Morris
Art director Simon Morris
Writers Patrick McClelland, Clive Pickering
Illustrator John Rogers, Clip Art
Winner
Title Shop Around
Client John Lewis
Brand John Lewis
Marketing director Craig Inglis Brand manager Anna Braithwaite Agency Lowe London
Creative director Ed Morris
Art director Simon Morris
Writers Patrick McClelland, Clive Pickering
Illustrator John Rogers, Clip Art
Consumer durables & Furniture > Radio
Finalist
Title Static
Client Argos
Brand Argos
Marketing director Karen Bray
Agency CHI & Partners
Writers Matt Collier, Wayne Robinson
Agency producer Ciaran Bennett
Sound engineer Dave, Scramble
Consumer durables & Furniture > TV & Cinema
Commendation
Title Bond
Client Sony
Brand Sony HD
Manager, marketing communications Toby Shaw
Agency Fallon London
Executive creative director Richard Flintham
Art director Graham Storey
Writer Phil Cockrell
Agency producer Celestine Hall
Production company Home Corp
Director Baillie Walsh
Producer Josh Barwick
Editor Struan Clay
Post-production The Moving Picture Company
Sound design Wave
Fashion & beauty > outdoor
Finalist
Title Wallace In Paul Smith & Gromit In Duchamp
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Finalist
Title Quick Dry
Client Coty
Brand Rimmel Quick Dry Nail Polish
Vice-president, Coty Isabelle Regis
Agency JWT London
Executive creative director Russell Ramsey
Art directors Phillip Meyer, Darren Keff
Writers Phillip Meyer, Darren Keff
Model-maker Big Stuff Design
Winner
Title Wallace In Alexander McQueen & Gromit In Paul Smith
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Fashion & beauty > press
Finalist
Title Wallace In Alexander McQueen & Gromit In Paul Smith
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Finalist
Title Lady Tottington In Alexander McQueen
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Finalist
Title Lying
Client Harvey Nichols
Brand Harvey Nichols winter sale
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Rob Messeter
Writer Mike Crowe
Photographer Giles Revell
Typographer Pete Mould
Model-maker Andy Knight
Finalist
Title Crouching
Client Harvey Nichols
Brand Harvey Nichols Winter Sale
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Rob Messeter
Writer Mike Crowe
Photographer Giles Revell
Typographer Pete Mould
Model-maker Andy Knight
Finalist
Title Kneeling
Client Harvey Nichols
Brand Harvey Nichols WinterSale
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Rob Messeter
Writer Mike Crowe
Photographer Giles Revell
Typographer Pete Mould
Model-maker Andy Knight
Winner
Title Wallace In Paul Smith & Gromit In Duchamp
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
fashion & beauty > TV & Cinema
Finalist
Title Friend
Client Timberland
Brand Earthkeeper Boot
Vice-president, marketing Carol Yang
Agency Leagas Delaney London
Writers Tim Delaney, Rob Burleigh
Production companies Buscuit Filmworks, Independent
Director Noam Murro
Producer Michelle Hickey
Editor John Smith, The White House
Post-production Framestore
Sound design Nick Southwood
Finalist
Title Secret Santa
Client Boots
Brand Boots Christmas
Marketing director Elizabeth Fagan
Head of marketing Vicki Steel
Agency Mother
Creative directors Nik Studzinski, Robert Saville, Mark Waites
Art directors Peter Robertson, Susan Hosking
Writers Susan Hosking, Peter Robertson
Production company Smith & Jones Films
Director Ulf Johansson
Producer Ange Eleini
Editor Russell Icke, The Whitehouse
Post-production The Moving Picture Company
Sound design Factory
Finalist
Title Shoe Sniffer
Client Foot Locker Europe
Brand Foot Locker
Marketing director Amandine Bigaret
Brand manager Karen Laubach
Agency Sapient Nitro London
Executive creative director Richard Russell
Art directors Olly Farrington, Hollie Newton, Neil Richardson
Writers Olly Farrington, Hollie Newton, Neil Richardson
Production company Mustard
Director Aaron Stoller
Producer Larissa Miola
Editor Sam Sneade
Post-production Spead
Sound design Ground Central
Winner
Title Bus Journey
Client Boots
Brand Boots Autumn
Marketing director Elizabeth Fagan
Head of marketing Helen Jeremiah
Agency Mother
Creative directors Nik Studzinski, Robert Saville, Mark Waites
Art directors Peter Robertson, Susan Hosking
Writers Susan Hosking,Peter Robertson
Production company Blink Productions
Director Dougal Wilson
Producer Richard Firminger
Editor Amanda James
Post-production The Moving Picture Company
Sound design Factory
Financial, corporate & utilities > digital
Finalist
Title Compare The Meerkat
Client Comparethemarket.com
Brand Comparethemarket.com
Marketing director Mark Vile Senior marketing manager Louise Marshall
Agency VCCP
Creative directors Darren Bailes, Steve Vranakis
Art director Clement Woodward
Writers Richard Connell, Matt Lloyd
Designer VCCP Digital
Programmer VCCP Digital
Winner
Title Waterslide
Client Barclaycard
Brand Barclaycard
Global marketing director Gary Twelvetrees
Head of advertising and sponsorship Paul Troy
Agency Dare Digital
Creative director Flo Heiss
Art director Dennis Christensen
Designers Kit Suman, Nadeem Daniel
Financial, corporate & utilities > direct
Finalist
Title Square Foot Of Inspiration
Client Morgan Lovell
Brand Morgan Lovell
Head of marketing Paul Kelly
Agency Amp Communications
Creative director Simon Haslehurst
Art director Simon Haslehurst
Writer Kristian Wheater
Finalist
Title Loo Roll
Client British Gas
Brand British Gas
Marketing director Janette Bell ±±¾©Èü³µpk10 manager Lisa Parkes
Agency OgilvyOne Worldwide
Creative directors Charlie Wilson, Emma De La Fosse
Art director Charlie Wilson
Writer Emma De La Fosse
Production Donna Brown
Winner
Title Opt-in Letter
Client Zurich Financial Services
Brand Insurance
Marketing director Mark Hanson Head of customer development James Loder
Agency Publicis Dialog
Creative director David Prideaux
Art director Mark Buckingham
Writer Ian Sweeney
Financial, corporate & utilities > Press
Commendation
Title Denim Flower
Client Royal Mail
Brand Royal Mail
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Simon Rice, Diane Leaver
Art director Simon Rice
Writer Diane Leaver
Photographer Erwan Frotin
Typographer Aaron Moss
Finalist
Title Sci-Fi
Client Volkswagen
Brand Volkswagen Independent Cinema Sponsorship
Marketing director Rod McLeod
Brand managers Kirsten Stagg, Sal Chapman
Agency DDB London
Executive creative director Jeremy Craigen
Art director Victor Monclus
Writer Will Lowe
Typographer Pete Mould
Illustrators Will Sweeney, Big Active; David Bray, Private View
Finalist
Title Comedy
Client Volkswagen
Brand Volkswagen Independent Cinema Sponsorship
Marketing director Rod McLeod
Brand managers Kirsten Stagg, Sal Chapman
Agency DDB London
Executive creative director Jeremy Craigen
Art director Victor Monclus
Writer Will Lowe
Typographer Pete Mould
Illustrators Will Sweeney, Big Active; David Bray, Private View
Financial, corporate & utilities > TV & Cinema
Finalist
Title Aleksandr
Client Comparethemarket.com
Brand Comparethemarket.com
Marketing director Mark Vile
Senior marketing manager Louise Marshall
Agency VCCP
Creative directors Darren Bailes, Steve Vranakis
Art director Clement Woodward
Writers Richard Connell, Matt Lloyd
Production company Passion Pictures
Director Darren Walsh
Producers Olly Calverley, Carly Parris
Editor Paul Hardcastle
Post-production Passion Pictures
Sound design Wave
Finalist
Title Love At First Flight
Client Virgin Atlantic
Brand Virgin Atlantic
Head of advertising and communications Breda Bubear
Agency Rainey Kelly Campbell Roalfe/Y&R
Art director Chris Hodgkiss
Writer Pip Bishop
Production company Partizan
Director Traktor
Producer David Stewart
Editor Rick Russell, Final Cut
Post-production The Moving Picture Company
Sound design Wave
Finalist
Title Waterslide
Client Barclaycard
Brand Contactless Technology
Director, brand and advertising Gary Twelvetree
Head of advertising and promotions Paul Troy
Agency Bartle Bogle Hegarty
Creative directors Pete Bradly, Nick Gill, Kevin Stark
Art director Gary McCreadie
Writer Wesley Hawes
Agency producer Nerine Soper
Production company Gorgeous
Director Peter Thwaites
Producer Anna Hashmi
Editor Neil Smith
Post-production The Mill
Sound design Aaron Reynolds, Wave
Winner
Title Jingle
Client Comparethemarket.com
Brand Comparethemarket.com
Marketing director Mark Vile
Senior marketing manager Louise Marshall
Agency VCCP
Creative directors Darren Bailes, Steve Vranakis
Art director Clement Woodward
Writers Richard Connell, Matt Lloyd
Production company Passion Pictures
Director Darren Walsh
Producers Olly Calverley, Carly Parris
Editor Paul Hardcastle
Post-production Passion Pictures
Sound design Wave
Gold > campaign > digital
Finalist
Title The X Factor Challenge
Client The Carphone Warehouse
Brand The Carphone Warehouse
Marketing director Anna James
Brand manager Kay Parkinson
Agency CHI & Partners
Creative directors Warren Moore, Thiago de Moraes
Art directors Tom Skinner, Rick Standley, Angus Wardlaw, Alexei Berwitz
Writers Tom Skinner, Rick Standley, Angus Wardlaw, Alexei Berwitz
Producer Jim Phizacklea
Programmer Unit 9
Finalist
Title Life’s For Sharing
Client T-Mobile
Brand Life’s For Sharing
Head of brand communications Lysa Hardy
Head of advertising and sponsorship Sam Taylor
Advertising and channel integration manager Kelly Engstrom
Agency Saatchi & Saatchi
Creative directors Paul Silburn, Kate Stanners
Art director Rick Dodds
Writer Stephen Howell
Agency producer Ed Sayers
Designer Gus Nwanja-Aliyu
Programmer Rehab Studio
Production company Partizan
Director Michael Gracey
Producer Russell Curtis
Editors Diesel Scwarze, Ben Harrex Post-production The Mill
Sound design 750mph
Winner
Title Compare The Meerkat
Client Comparethemarket.com
Brand Comparethemarket.com
Marketing director Mark Vile Senior marketing manager Louise Marshall
Agency VCCP
Creative directors Darren Bailes, Steve Vranakis
Art director Clement Woodward
Writers Richard Connell, Matt Lloyd
Designer VCCP Digital
Programmer VCCP Digital
Gold > campaign > direct
Commendation
Title A Very Curious Society
Client The Scotch Malt Whisky Society
Brand The Scotch Malt Whisky Society
Marketing director Paul Miles
Brand manager Kai Ivalo
Agency Story UK
Creative director Dave Mullen
Art directors Sheryl Newsome, Dave Mullen
Writers Olivia Jones, Charlie Gordon
Gold > campaign > direct
Finalist
Title DMA’s Rebrand
Client Direct Marketing Association
Brand Direct Marketing Association
Marketing director Janet Attwater
Agency OgilvyOne Worldwide
Creative directors Charlie Wilson, Emma De La Fosse
Art directors Rod Broomfield, Jamie Romain
Writers Mark Davies, James Sexton
Finalist
Title RC Emails
Client Mini (UK)
Brand Mini
Client marketing director Emma Lowndes
Client relationship marketing manager Stuart Walker
Agency Lida
Creative director Shaun Moran
Art directors Tim Styles, Ali Alexander
Writers Nicky Bullard, Dan Wright
Designers Marek Charytonowicz, Dan Newman
Animation Molinaire
Post-production New Moon
Gold > campaign > outdoor
Finalist
Titles Playing, Inner Child, Money Back Guarantee
Client V&A
Brand Museum of Childhood
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Paul Pateman, Mike Nicholson
Art director Paul Pateman
Writer Mike Nicholson
Typographer Paul Pateman
Illustrator Paul Pateman
Finalist
Title Boy, Girl, Couple
Client Transport for London
Brand Teenage Road Safety
Head of group marketing communications Chris MacLeod
Group marketing communications manager Miranda Leedham
Agency M&C Saatchi
Creative director Graham Fink
Art directors Joe Miller, Tristan Cornelius
Writers Joe Miller, Tristan Cornelius
Photographer Alastair Thain
Typographer Simon Warden
Winner
Titles Wallace In Paul Smith & Gromit In Duchamp, Wallace In Alexander McQueen & Gromit In Paul Smith, Lady Tottington In Alexander McQueen
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Gold > campaign > press
Finalist
Titles Wallace In Paul Smith & Gromit In Duchamp, Wallace In Alexander McQueen & Gromit In Paul Smith, Lady Tottington In Alexander McQueen
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Finalist
Titles Money Back Guarantee, Inner Child, Playing
Client V&A
Brand Museum of Childhood
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Paul Pateman, Mike Nicholson
Art director Paul Pateman
Writer Mike Nicholson
Typographer Paul Pateman
Illustrator Paul Pateman
Winner
Title LoveHate
Client Unilever
Brand Marmite Snacks
Marketing director Noam Buchalter
Brand manager David Titman
Agency DDB London
Executive creative director Jeremy Craigen
Art directors Graeme Hall, Noah Regan, Hunter Somerville
Writers Graeme Hall, Noah Regan, Hunter Somerville
Typographer Pete Mould
Illustrator Al Murphy, Pocko
Gold > campaign > RADIO
Finalist
Title Always There
Client Department for Transport
Brand Department for Transport
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Phill Martin, Brian Campbell
Agency producer Paul Burke
Art director Mike Bond
Writer Bern Hunter
Production company The Lab
Director Paul Brazier
Sound engineer Andy Maclennan
Finalist
Title News On Your Mobile
Client BBC
Brand BBC Local Radio
Marketing director Nikki Sheard
Agency Rainey Kelly Campbell Roalfe/Y&R
Agency producer Michaela Hallam
Writers Mike Boles, Jerry Hollens
Production company Xtrails
Gold > campaign > tv & cinema
Finalist
Titles Bad Bull, Slurp, Toe Tapping
Client Arla
Brand Cravendale
Senior brand managers Louise Barton, Jess Hardcastle
Agency Wieden & Kennedy
Art directors Nicholla Longley, Frank Ginger
Writers Sophie Lewis, Sam Heath
Agency producer Selina Dey
Production company Nexus
Director Pic Pic Andre
Producer Julia Parfitt
Editor Laurance Vaes
Post-production The Mill
Sound design Wave
Finalist
Titles Trumpets, Touch, Mumble
Client Cadbury Trebor Bassett
Brand The Natural Confectionary Company
Marketing director Phil Rumbol
Agency Fallon London
Executive creative director Richard Flintham
Art directors Matt Keon, Dirk van Dooren
Writers Matt Keon, Dirk van Dooren
Agency producer Gemma Knight
Production company MJZ London
Director Tom Kuntz
Producer Nell Jordan
Editor Steve Gandolfi
Post-production The Mill
Sound design Tony Rapaccioli, Wave
Winner
Titles Aleksandr, Jingle, Sergei
Client Comparethemarket.com
Brand Comparethemarket.com
Marketing director Mark Vile
Senior marketing manager Louise Marshall
Agency VCCP
Creative directors Darren Bailes, Steve Vranakis
Art director Clement Woodward
Writers Richard Connell, Matt Lloyd
Production company Passion Pictures
Director Darren Walsh
Producers Olly Calverley, Carly Parris
Editor Paul Hardcastle
Post-production Passion Pictures
Sound design Wave
Winner
Title eco:Drive
Client Fiat
Brand Fiat
Director of digital marketing Luis Cilimingras
Agency AKQA
Creative director Nick Turner
Art director Richard Baxter
Writer Andy Cutbill
Lead creative developer Rick Williams
Senior creative developers Harald Krefting, James Hay
Associate creative director Chris Williams
Chief creative officer James Hilton
Gold > individual > Direct
Winner
Title Ardbeg Blasda – A Tricky Game Of Tipple Toppling
Client The Glenmorangie Company
Brand Ardbeg Blasda Single Malt Whisky
Marketing director Hamish Torrie
Brand manager Karen Stewart
Agency Story UK
Creative director Dave Mullen
Art director Dave Mullen
Writers Rebecca Wood, Olivia Jones
Gold > individual > outdoor
Winner
Title Wallace In Alexander McQueen & Gromit In Paul Smith
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Gold > individual > press
Winner
Title Wallace In Paul Smith & Gromit In Duchamp
Client Harvey Nichols
Brand Harvey Nichols Bristol Store
Marketing director Julia Bowe
Brand manager Shona Campbell
Agency DDB London
Executive creative director Jeremy Craigen
Art director Grant Parker
Writer Grant Parker
Photographer Giles Revell
Typographer Pete Mould
Model-maker Aardman
Gold > integrated
Finalist
Title Stealth Sound System
Agency Ogilvy Advertising
Client Coca-Cola
Brand Fanta
Group interactive marketing manager Prinz Matthew Pinakatt
Creative director Alasdair Graham
Art director Mike Watson
Writer Jon Morgan
Agency producer Charlotte Lawrence
Production company Angell Sound
Sound engineer Nick Angell
Programmer XS2 The World
Finalist
Titles What We Hear, Break The Cycle, Jail, Shouting
Client Barnardo’s
Brand Barnardo’s
Director of communications Diana Tickell
Head of brand and new media Collette Collins
Agency Bartle Bogle Hegarty
Creative directors Nick Gill, Dominic Goldman
Art directors Dominic Goldman, Nick Allsop
Writers Dominic Goldman, Nick Allsop, Simon Veksner
Agency producer Victoria Baldacchino
Photographer Zed Nelson
Typographer Chris Chapman
Designer Stopp
Programmer Stopp
Production company Sonny
Director Jeff Labbé
Producers Nancy Hallam, Gabi Kay
Editor Rich Orick, Work Post
Post-production Work Post
Sound design Stuart Welch, Wave
Finalist
Title The Best Job In The World
Client Tourism Queensland
Brand Queensland (Islands of the Great Barrier Reef campaign)
Executive director of marketing Steve McRoberts
Director of brand Jill Holloway
Director of digital marketing Chris Chambers
Lead agency CumminsNitro
UK agency Hills Balfour Synergy
Creative directors Nancy Hartley, James Burchill
Art directors Cristian Staal, Ralph Barnett
Writer Merrin McCormick
Programmer Horia Traian
Gold > individual > tv & cinema
Winner
Title Trumpets
Client Cadbury Trebor Bassett
Brand The Natural Confectionary Company
Marketing director Phil Rumbol
Agency Fallon London
Executive creative director Richard Flintham
Art director Dirk van Dooren
Writer Matt Keon
Agency producer Gemma Knight
Production company MJZ London
Director Tom Kuntz
Producer Nell Jordan
Editor Steve Gandolfi
Post-production The Mill
Sound design Tony Rapaccioli, Wave
Government > digital
Finalist
Title Decision Making
Client The British Army
Brand The British Army
Marketing director Colin Cook Direct marketing manager Rachel Harris
Agency Tequila\London
Creative director Dick Dunford
Art director Barry LaChapelle
Writer Troy Leijenaar
Designer Jouni Helminen
Programmer Giles McCartney
Finalist
Title Live With It
Client Department Of Transport
Brand Department Of Transport
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Art directors Tim Vance, Mike Bond
Writers Paul Knott, Bern Hunter
Designer Steve Wasas
Programmer The Lab
Government > outdoor
Finalist
Title The Boy Who Didn’t Stop, Look And Listen
Client Department of Transport
Brand Child Road Safety
Head of marketing Fiona Seymour
Agency Leo Burnett
Creative directors Jonathan Burley, Tony Malcolm, Guy Moore
Art director Caroline Rawlings
Writer Christopher Birch
Finalist
Title All Seeing Eye
Client Department of Transport
Brand Anti-Drink Drive
Team head Laura Durham
Agency Leo Burnett
Creative director Jonathan Burley
Art director Guy Moore
Writer Tony Malcolm
Photographer Nick Georgiou
Typographer Rory Neighbour
Finalist
Title Girl
Client Transport for London
Brand Teenage Road Safety
Head of group marketing communications Chris MacLeod
Group marketing communications manager Miranda Leedham
Agency M&C Saatchi
Creative director Graham Fink
Art directors Joe Miller, Tristan Cornelius
Writers Joe Miller, Tristan Cornelius
Photographer Alastair Thain
Typographer Simon Warden
Finalist
Title Couple
Client Transport for London
Brand Teenage Road Safety
Head of group marketing communications Chris MacLeod
Group marketing communications manager Miranda Leedham
Agency M&C Saatchi
Creative director Graham Fink
Art directors Joe Miller, Tristan Cornelius
Writers Joe Miller, Tristan Cornelius
Photographer Alastair Thain
Typographer Simon Warden
Winner
Title Boy
Client Transport for London
Brand Teenage Road Safety
Head of group marketing communications Chris MacLeod
Group marketing communications manager Miranda Leedham
Agency M&C Saatchi
Creative director Graham Fink
Art directors Joe Miller, Tristan Cornelius
Writers Joe Miller, Tristan Cornelius
Photographer Alastair Thain
Typographer Simon Warden
Government > press
Finalist
Title Victoria Cross
Clients British Army/COI
Brand Army Recruitment
Marketing director Colin Cook
Agency Publicis
Creative directors Tom Ewart, Adam Kean
Art director Robert Amstell
Writer Matthew Lancod
Photographer Derek Hiller
Typographer Simon Tomlin
Designers Simon Tomlin,Bob Hanson
Government > TV & Cinema
Finalist
Title Binge Drinking – Female
Client The Home Office
Brand Know Your Limits
Strategic communications advisor Lina El-Solh
Brand manager Lydia Fitzpatrick
Agency VCCP
Creative director Mark Orbine
Art director Dave Tokley
Writer Matt Gilbert
Production company Gorgeous
Director Vince Squibb
Producer Spencer Dodd
Editor Paul Watts, The Quarry
Post-production Barnsley, The Mill
Sound design Wave
Finalist
Title Binge Drinking – Male
Client The Home Office
Brand Know Your Limits
Strategic communications advisor Lina El-Solh
Brand manager Lydia Fitzpatrick
Agency VCCP
Creative director Mark Orbine
Art director Dave Tokley
Writer Matt Gilbert
Production company Gorgeous
Director Vince Squibb
Producer Spencer Dodd
Editor Paul Watts, The Quarry
Post-production Barnsley, The Mill
Sound design Wave
Winner
Title Live With It
Client Department of Transport
Brand Department of Transport
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Phill Martin, Brian Campbell
Art director Mike Bond
Writer Bern Hunter
Agency producer Lindsay Hughes
Production company Rattling Stick
Director Andy McLeod
Editor Andy McGraw
Post-production Glassworks
Government > digital
Winner
Title Thmbnls – Interactive Mobile Drama
Clients COI, Department for Children, Schools and Families
Brand Want Respect
Marketing director Laurence Russ
Brand manager Emma Cowen
Agency 20:20 London
Creative director Peter Riley
Art directors Will Battersby, Zhenmeng Yang
Writer Matt Bennett
Producer Cat Mills
Lead digital developer Karim Beyrouti
Lead digital producer Farley Brian
Government > direct
Winner
Title Thmbnls Interactive Mobile Drama
Clients COI, Department for Children, Schools and Families
Brand Want Respect
Marketing director Laurence Russ
Brand manager Emma Cowen
Agency 20:20 London
Creative director Peter Riley
Art directors Will Battersby, Zhenmeng Yang
Writer Matt Bennett
Producer Cat Mills
Lead digital developer Karim Beyrouti
Lead digital producer Farley Brian
Government > Radio
Finalist
Title Custody
Client Department for Transport
Brand Anti-Drink Drive – Christmas 2008
Team head Laura Durham
Agency Leo Burnett
Writers Tony Malcolm, Guy Moore
Agency producer Adam Furman
Finalist
Title Cell
Client Department for Transport
Brand Anti-Drink Drive – Christmas 2008
Team head Laura Durham
Agency Leo Burnett
Writers Tony Malcolm, Guy Moore
Agency producer Adam Furman
Winner
Title Search
Client Department for Transport
Brand Anti-Drink Drive – Christmas 2008
Team head Laura Durham
Agency Leo Burnett
Writers Tony Malcolm, Guy Moore
Agency producer Adam Furman
Grocery, soft drinks & Household > digital
Finalist
Title Rubberduckzilla
Client Coca-Cola Great Britain
Brand Oasis
Marketing director Cathryn Sleight
Marketing manager Graham White
Senior brand manager George Simpson
Agencies Mother, Poke
Creative directors Simon Waterfall, Robert Saville, Mark Waites
Art directors Jason Fox, Scott Harris, Damien Eley, Hermeti Balarin, Ana Balarin
Writers David Newby, Scott Harris, Damien Eley, Hermeti Balarin, Ana Balarin
Designers Jason Fox, Will Cheyney
Programmer Lingo Bee
Technical lead Tom Quick
Illustrator Rex Crowle
Finalist
Title Off Guard Gigs
Client Right Guard
Brand Right Guard
Marketing director Ben Haxworth
Agency Touch DDB
Creative director Guy Bradbury
Art director Andy Garnet
Writer Dan Cole
Designer Pero Gerowok
Director Dylan Harrison
Finalist
Title Peperami
Client Unilever UK
Brand Peperami
Managing director Matt Burgess
Marketing manager Cheryl Calverley
Agency AKQA
Creative directors Colin Byrne, James Capp
Art director Miles Unwin
Writer Per Nielsen
Finalist
Title Mr Strings
Client Kerry Foods
Brand Cheestrings
Marketing manager Kelly Rafferty
Agency Fallon London
Executive creative director Richard Flintham
Art director Matt Keon
Writer Matt Keon
Content strategist Mäns Tesch Information architect/digital artist B-Reel
Music/sound Red Pipe
Finalist
Title Jivebrow 09
Client Cadbury
Brand Cadbury Dairy Milk
Marketing director Kirstie McCosh
Brand manager Sandie Dilger
Agency Hyper Happen
Creative director Hyper Happen
Art director Simeon Rose
Writer Simeon Rose
Designer Fatman Collective
Programmer Fatman Collective
Winner
Title Stealth Sound System
Client Coca-Cola
Brand Fanta
Group interactive marketing manager Prinz Matthew Pinakatt
Agency Ogilvy Advertising
Creative director Alasdair Graham
Art director Mike Watson
Writer Jon Morgan
Head of mobile Scott Seaborn
Programmer XS2 The World
Grocery, soft drinks & Household > outdoor
Finalist
Title Cow On Bus
Client Arla Foods
Brand Anchor Butter
Business Unit director Danny Mickletwaite
Brand manager Mike Walker
Agency CHI & Partners
Creative director Ewan Paterson
Art director Dave Masterman
Writer Ed Edwards
Typographer Kylie Maclean
Finalist
Title Bottle Top
Client Cadbury
Brand Dairy Milk
Marketing director Phil Rumbol
Agency Fallon London
Executive creative director Richard Flintham
Creative director Mark Elwood
Art director Dave Lang
Writer Martin Gillan
Illustrator Am I Creative
Finalist
Title Piccadilly Signs
Client McDonald’s
Brand McDonald’s
Marketing director Alistair Macrow
Project lead Dan Outram
Agency Leo Burnett
Art directors Monty Verdi, Garry Munns
Writers Monty Verdi, Garry Munns
Finalist
Title X-Ray
Client GlaxoSmithKline
Brand Lucozade Energy
Marketing director Suzy Smith
Brand manager Jenny Hall
Agency M&C Saatchi
Creative director Graham Fink
Art directors Joe Miller, Tristan Cornelius
Writers Joe Miller, Tristan Cornelius
Photographer Nick Veasey
Winner
Title Nipples
Client Procter & Gamble
Brand Daz
Brand manager Andrés Franco
Agency Leo Burnett
Creative director Don Bowen
Art directors Mark Franklin, Robert Tenconi
Writers Mark Franklin, Robert Tenconi
Photographer Jonathan Knowles
Grocery, soft drinks & Household > press
Finalist
Title Chilli Hot Dog
Client Heinz
Brand Ketchup
Agency Abbott Mead Vickers BBDO
Creative director Paul Brazier
Creative group heads Steve Jones, Martin Loraine
Art director Pete Davies
Writer Adam Rimmer
Photographer David Sykes
Typographer Richard Holgate
Finalist
Title Lions & Tigers
Client Kerry Foods GB
Brand Wall’s
Marketing director Phil Chapman, Marketing manager Mark Brown
Agency Beattie McGuinness Bungay
Creative directors Matt Doman, Ian Heartfield
Art director Matt Doman
Writer Ian Heartfield
Photographer Laurie Haskell
Typographer Steve Davies
Retoucher Dan Jackson
Finalist
Title GuzzlePuke
Client Unilever
Brand Marmite Snacks
Marketing director Noam Buchalter
Brand manager David Titman
Agency DDB London
Executive creative director Jeremy Craigen
Art directors Graeme Hall, Noah Regan
Writers Graeme Hall, Noah Regan
Typographer Pete Mould
Illustrator Al Murphy, Pocko
Finalist
Title YukYum
Client Unilever
Brand Marmite Snacks
Marketing director Noam Buchalter
Brand manager David Titman
Agency DDB London
Executive creative director Jeremy Craigen
Art directors Graeme Hall, Noah Regan
Writers Graeme Hall, Noah Regan
Typographer Pete Mould
Illustrator Al Murphy, Pocko
Winner
Title BogMouth
Client Unilever
Brand Marmite Snacks
Marketing director Noam Buchalter
Brand manager David Titman
Agency DDB London
Executive creative director Jeremy Craigen
Art directors Graeme Hall, Noah Regan
Writers Graeme Hall, Noah Regan
Typographer Pete Mould
Illustrator Al Murphy, Pocko
Grocery, soft drinks & Household > Radio
Finalist
Title Milton 1
Client Ginsters
Brand Ginsters
Sales and marketing director Linda Evans
Head of marketing Andy Valentine
Agency Bartle Bogle Hegarty
Creative director Marc Hatfield
Writer Milton Jones
Agency producer Sam Brock
Production company Zoo
Directors Kevin Stark, Nick Kidney
Sound engineer Gerard Lloyd
Finalist
Title The Great Escape
Client Arla Foods
Brand Anchor Butter
Business unit director Danny Mickelthwaite
Brand manager Mike Walker
Agency CHI & Partners
Writers Ed Edwards, Dave Masterman
Winner
Title MP
Client Kellogg
Brand Crunchy Nut Cornflakes
Brand manager Kevin Butterworth
Agency JWT London
Creative directors Greg Martin, Mike McKenna
Writers Craig Hunt, James Humphreys
Agency producer Jack Bayley
Sound engineer Toby Griffin
Grocery, soft drinks & Household > TV & Cinema
Finalist
Title Eyebrows
Client Cadbury
Brand Dairy Milk
Marketing director Phil Rumbol
Agency Fallon London
Executive creative director Richard Flintham
Creative directors Chris Bovill, John Allison
Art director Nils-Petter Lovgren
Writer Nils-Petter Lovgren
Agency producer Olivia Chalk
Production company MJZ London
Director Tom Kuntz
Producer Suza Horvat
Editor Steve Gandolfi
Post-production The Mill
Sound design Zoo/Jungle
Finalist
Title Breakfast
Client Unilever
Brand PG Tips
Brand development director Emma Reynolds
Brand manager Neil Gledhill
Agency Mother
Creative directors Robert Saville, Mark Waites
Art directors Ben Middleton, Stuart Outhwaite, Ed Warren
Writers Stuart Outhwaite, Ed Warren, Ben Middleton
Agency producer Mike Clear
Production company Hammer & Tongs
Director Garth Jennings
Producer Phil Archer
Editor Dominic Ming
Post-production Framestore
Sound design Factory
Winner
Title Go On Lad
Client Premier Foods
Brand Hovis
Marketing director Jon Goldstone
Marketing manager Marie Davies
Agency Miles Calcraft Briginshaw Duffy
Art director Danny Hunt
Writer Gavin Torrance
Production company Rattling Stick
Director Ringan Ledwidge
Producer Lorraine Geoghegan
Editor Rich Orrick, Work
Winner
Title Bird House
Client Britvic Soft Drinks
Brand Robinson’s Be Natural
Brand controller Cameron Davidson
Brand manager Helen Richardson
Agency Bartle Bogle Hegarty
Executive creative director Nick Gill
Art director Dave Monk
Writer Matt Waller
Agency producer Ben Davies
Production company Rattling Stick
Director Andy McLeod
Producer Kirsty Dye
Editor Andy McGraw, Cut & Run
Post-production Jim Allen, Big Buoy
Sound design Wave
Winner
Title Trumpets
Client Cadbury Trebor Bassett
Brand The Natural Confectionary Company
Marketing director Phil Rumbol
Agency Fallon London
Executive creative director Richard Flintham
Art director Dirk van Dooren
Writer Matt Keon
Agency producer Gemma Knight
Production company MJZ London
Director Tom Kuntz
Producer Nell Jordan
Editor Steve Gandolfi
Post-production The Mill
Sound design Tony Rapaccioli, Wave
Health & Pharmaceutical > outdoor
Commendation
Title Breathe Clearly
Client Johnson & Johnson
Brand Sudafed
Brand manager Stewart Lees Agency JWT London
Creative director Dominick Lynch-Robinson
Art directors Ben Markey, Mitul Shah
Writers Ben Markey, Mitul Shah
Art buyer George Grace
Health & Pharmaceutical > press
Commendation
Title Tin
Client Care Fertility
Brand Care Fertility
Brand manager Alison Weatherall
Agency McCann Erickson Manchester
Creative directors Dave Price, Neil Lancaster
Art director Dave Price
Writer Neil Lancaster
Typographer Karen Matthews
Illustrator Rob Brown
Health & Pharmaceutical > tv & cinema
Winner
Title War
Client Johnson & Johnson
Brand Benadryl
Marketing director Juan Jose Gonzalez
General marketing manager Alex Pitt
Agency JWT London
Executive creative director Russell Ramsey
Art directors Andy Smith, Ryan Lawson
Writers Andy Smith, Ryan Lawson
Production company Rattling Stick
Director Steve Cope
Producer Kate Martin
Editor Tim Hardy, Cut & Run
Post-production The Mill
Sound design Munzi, Grand Central
Gold > integrated
Winner
Titles Fall, Tunnel, La Nouvelle Smooth – Brunette, La Nouvelle 4% – Piano, La Nouvelle 4% – Seaplane, La Nouvelle Smooth – Blonde, Smooth Originals
Client ABInbev UK
Brand Stella Artois 4%
Global marketing manager Ricardo Marques
UK marketing director Adam Oakley
Senior UK brand manager Andy Logan
Agency Mother
Creative directors Gustavo Sousa, Augusto Sola, Robert Saville, Mark Waites
Art directors Gustavo Sousa, Augusto Sola, Rodrigo Saavedra, John Cherry, Johan Baettig, Lars Holthe
Writers Gustavo Sousa, Augusto Sola, Rodrigo Saavedra, John Cherry, Johan Baettig, Lars Holthe
Illustrators Jose Luiz Benicio, Robert McGinnis
Production companies Transparent/Landia, Sonny London, Rattling Stick
Directors Agustin Alberdi, Fredrik Bond, Ringan Ledwidge
Producers Richard Firminger, Ange Eleini, Sally Humphrise
Editor Richard Orrick
Post-production The Moving Picture Company, The Mill
Sound design Factory/Jeff Wayne Music, Adelphoi
IT & Technology > digital
Finalist
Title Quacky Races
Client O2
Brand O2
Head of advertising Richard Murfitt
Brand manager Liz Ward
Agency Agency Republic
Creative director Anders Gustavsson
Art director Mick Charbonnel
Writers Tarn Gordon-Rogers, Katie Carruthers
Designers Jon Harris, Ben Heath, Victor Sahate
Programmer David Cox
Finalist
Title Who Is Johnny X?
Client Sony Ericsson
Brand Xperia
Head of strategy and brand Cathy Davies
Senior campaign manager Leigh Taylor
Agency Dare Digital
Creative director Matt Firth
Art directors Fabiana Xavier, Amy Gould
Writer Carina Martin
Designer Riccardo Scapini
Programmers Steve Hendricks, Jamie Copeland
Finalist
Title LiveGuy
Client Vodafone
Brand Vodafone Mobile Broadband
Head of advertising and media Charlie Smith
Brand and communications manager Anna Smith
Agency Dare Digital
Creative director Flo Heiss
Art director Dan Harrison
Writer Jonny Watson
Designers Dennis Christensen, Luke Stenzhorn, Jamie Green
Programmer Robert Watson
Winner
Title The X Factor Challenge
Client The Carphone Warehouse
Brand The Carphone Warehouse
Marketing director Anna James
Brand manager Kay Parkinson
Agency CHI & Partners
Creative directors Warren Moore, Thiago de Moraes
Art directors Tom Skinner, Rick Standley, Angus Wardlaw, Alexei Berwitz
Writers Tom Skinner, Rick Standley, Angus Wardlaw, Alexei Berwitz
Programmer Unit 9
Programmer Jim Phizacklea
IT & Technology > direct
Finalist
Title Dance
Client T-Mobile
Brand Life’s For Sharing
Head of brand communications Lysa Hardy
Head of advertising and sponsorship Sam Taylor
Advertising and channel integration manager Kelly Engstrom
Agency Saatchi & Saatchi
Creative directors Paul Silburn, Kate Stanners
Art director Rick Dodds
Writer Stephen Howell
Agency producer Ed Sayers
Production company Partizan Director Michael Gracey
Producer Russell Curtis
Editors Diesel Scwarze, Ben Harrex
Post-production The Mill
Winner
Title Priority New Year’s Eve
Client O2
Brand O2
Head of marketing Shadi Halliwell
Head of brand Sam Probert
Agency Archibald Ingall Stretton
Creative director Steve Stretton
Art director Geoff Gower
Writer Holly Brockwell
Head of design Perry Cooper
Head of producers Richard Leafberg
IT & Technology > outdoor
Commendation
Title Document Anxiety
Client Shred-it
Brand Document Security
Marketing specialist EMEA Jakki Jarvis
Agency DraftFCB
Executive creative director Mark Fiddes
Art director Mark Fiddes
Writer Mark Fiddes
Design director Andy Day
IT & Technology > press
Finalist
Title Gill
Client The History of Advertising Trust
Brand Arrowsarchive.com
Chief executive Barry Cox
Agency Dye Holloway Murray
Creative director Dave Dye
Art director David Goss
Writers Nick Gill, Phoebe Coulton
Photographer Brian Griffin
Typographer David Goss
Illustrator David Goss
Finalist
Title Davidson
Client The History of Advertising Trust
Brand Arrowsarchive.com
Chief executive Barry Cox
Agency Dye Holloway Murray
Creative director David Dye
Art director David Goss
Writers Phoebe Coulton, Tony Davidson
Photographer Brian Griffin
Typographer David Goss
Illustrator David Goss
Finalist
Title Search
Client News International
Brand Globrix.com
Brand chief executive Dan Lee
Agency Dye Holloway Murray
Creative director Dave Dye
Art director Dave Dye
Writer Dave Dye
Typographer Kieran Ward
Illustrator Kieran Ward
Winner
Title Denton
Client The History of Advertising Trust
Brand Arrowsarchive.com
Chief executive Barry Cox
Agency Dye Holloway Murray
Creative director Dave Dye
Art director David Goss
Writers Phoebe Coulton, Mark Denton
Photographer Brian Griffin
Typographer David Goss
Illustrator David Goss
IT & Technology > TV & Cinema
Finalist
Title Lonely Friends
Client Orange
Brand Orange Wednesdays
Brand marketing director Justin Billingsley
Agency Fallon London
Executive creative director Richard Flintham
Creative director Tony McTear
Art directors Dave Day, Lawrence Seftel
Writers Dave Day, Lawrence Seftel
Agency producer Gemma Knight
Production company Hungry Man
Director Hank Perlman
Producer Tim Nunn
Editor Alaster Jordan
Post-production The Moving Picture Company
Sound design Wave
Finalist
Title Singalong
Client T-Mobile
Brand Life’s For Sharing
Head of brand communications Lysa Hardy
Head of advertising and sponsorship Sam Taylor
Advertising and channel integration manager Kelly Engstrom
Agency Saatchi & Saatchi
Art director Rick Dodds
Writer Stephen Howell
Production company Partizan
Director Michael Gracey
Producer Ed Sayers
Editors Diesel Schwarze, Ben Harrex
Post-production The Mill
Sound design 750mph
Winner
Title Dance
Client T-Mobile
Brand Life’s For Sharing
Head of brand communications Lysa Hardy
Head of advertising and sponsorship Sam Taylor
Advertising and channel integration manager Kelly Engstrom
Agency Saatchi & Saatchi
Art director Rick Dodds
Writer Stephen Howell
Production company Partizan
Director Michael Gracey
Producer Ed Sayers
Editors Diesel Schwarze, Ben Harrex
Post-production The Mill
Sound design 750mph
Media & entertainment > digital
Finalist
Title Killzone 2 Webgame
Client Sony Computer Entertainment UK
Brand PlayStation
Managing director Alan Duncan
Product manager Phil Lynch
Agency Agency Republic
Creative directors Alistair Campbell, Gavin Gordon-Rogers
Art director Nick Horne
Writer Rob Ellis
Designer Bertrand Carrara
Programmers Ian Lainchbury, Matt Payne, David de la Pena
Creative Technologists David Cox, Tom Danvers, Jon Andrews
Sound designer Michael Robinson
Finalist
Title Spooks Code 9 – Facespook
Client BBC
Brand BBC Three
Head of HD and multiplatform marketing Reemah Sakaan
Marketing manager Anna Skelton
Agency Agency Republic
Creative director Gavin Gordon-Rogers
Art director Jay Gelardi
Writer Alistair Campbell
Designers Ben Heath, Victor Sahate
Finalist
Title Find It
Client Sony Ericsson
Brand Sony Ericsson
Digital campaign manager Mattias Järlevi
Agency Dare Digital
Creative director Flo Heiss
Art director Matt Firth
Designer Ian Fooks
Programmers Ryan McGrath, Sonia Rakotomanantso
Finalist
Title Sony Ericsson C902 Global Launch
Client Sony Ericsson
Brand Sony Ericsson
Head of strategy and brand Cathy Davies
Agency Iris Worldwide
Creative director Simon Poett
Art director Bill Adcock
Writer Matt Hallett
Designer Rob Adderley
Programmer Alex Schembri
Winner
Title The BBC Blast Studio
Client BBC
Brand BBC Blast
Head of marketing, BBC Future Media & Technology Emma Thomas
Agency Fallon London
Executive creative director Richard Flintham
Creative heads Sam Walker, Joe De Souza
Art directors Kyla Elliott, Ben Beazley
Writers Kyla Elliott, Ben Beazley
Digital production Acne Digital, Harmony Park
Media & entertainment > direct
Commendation
Title Elusive Breeds
Client Financial Times
Brand Financial Times
Marketing director Caroline Haliwell
Brand manager Fiona Spooner
Agency Touch DDB
Creative director Guy Bradbury
Art director Darren O’Beirne
Writer Jon Meatyard
Designer Pete Mould
Illustrator James Braithwaite
Finalist
Title Clean Me
Client Alison Carmichael
Brand Alison Carmichael
Agency Coy! Communications
Creative director Mark Denton
Art director Mark Denton
Writer Sean Doyle
Photographers Sean & Ben
Finalist
Title Mankini
Client The Sun
Brand The Sun
Head of customer marketing Simon Cobby
Agency EHS Brann
Creative director Mike Eggers
Art director Thomas Craig
Writer Ben Gough
Media & entertainment > outdoor
Finalist
Title Disarming Britain
Client Channel 4
Brand Disarming Britain Season
Marketing director Rufus Radcliffe
Brand manager James Walker
Agency 4Creative
Creative directors Brett Foraker, Tom Tagholm
Art director Alice Tonge
Writer Brett Foraker
Photographer Jim Fiscus
Producer Shananne Lane
Finalist
Title Obama
Client Financial Times
Brand Financial Times
Marketing director Frances Brindle
Brand manager Caroline Halliwell
Agency DDB London
Creative directors Shishir Patel, Sam Oliver
Art director David Mackersey
Writer Jonathan John
Photographer Stock Image
Typographers Pete Mould, Oliver Watts, Andrew Harris
Designers Pete Mould, Oliver Watts, Andrew Harris
Finalist
Title Fireman
Client ITV
Brand ITV1
Director of viewer marketing Anna Bateson
Head of marketing Paul Ridsdale
Agency Bartle Bogle Hegarty
Creative directors Nick Allsop, Simon Veksner
Art directors Al Brown, Algy Sharman
Writers Al Brown, Algy Sharman
Photographer Rick Guest
Typographer Rich Kennedy
Finalist
Title Milkman
Client ITV
Brand ITV1
Director of viewer marketing Anna Bateson
Head of marketing Paul Ridsdale
Agency Bartle Bogle Hegarty
Creative directors Nick Allsop, Simon Veksner
Art directors Al Brown, Algy Sharman
Writers Al Brown, Algy Sharman
Photographer Rick Guest
Typographer Rich Kennedy
Finalist
Title Welder
Client ITV
Brand ITV1
Director of viewer marketing Anna Bateson
Head of marketing Paul Ridsdale
Agency Bartle Bogle Hegarty
Creative directors Nick Allsop, Simon Veksner
Art directors Al Brown, Algy Sharman
Writers Al Brown, Algy Sharman
Photographer Rick Guest
Typographer Rich Kennedy
Winner
Title Global Downturn
Client Financial Times
Brand Financial Times
Marketing director Frances Brindle
Brand manager Caroline Haliwell
Agency DDB London
Creative directors Ben Tollett, Emer Stamp
Art director Rob Messeter
Writer Mike Crowe
Photographers Drew Leavy, Rob Messeter, Wayne Parker
Typographer Pete Mould
Media & entertainment (paid-for ads) > tv & cinema
Winner
Title Gold Spot – Anjelica Huston
Client Orange
Brand Orange Gold Spots
Brand marketing director Justin Billingsley
Head of advertising and design Rachel Macbeth
Agency Mother
Creative directors Stephen Butler, Robert Saville, Mark Waites
Art directors Rob Doubal, David Kolbusz, Augusto Sola
Writers Rob Doubal, David Kolbusz, Augusto Sola
Production company Hungry Man
Director Bryan Buckley
Producer Juliet Pearson
Editor John Smith
Post-production Glassworks
Media & entertainment > press
Finalist
Title Think Big
Client The Daily Telegraph
Brand The Daily Telegraph
Marketing director Steven McLaughlin
Agency Adam & Eve
Creative directors Ben Priest, Emer Stamp, Ben Tollett
Art directors Ben Tollett, Emer Stamp
Writers Ben Tollett, Emer Stamp
Typographer Paul Knowles
Finalist
Title Think Big
Client The Daily Telegraph
Brand The Daily Telegraph
Marketing director Steven McLaughlin
Agency Adam & Eve
Creative directors Ben Priest, Emer Stamp, Ben Tollett
Art directors Ben Tollett, Emer Stamp
Writers Ben Tollett, Emer Stamp
Typographer Paul Knowles
Media & entertainment > press
Finalist
Title Think Big
Client The Daily Telegraph
Brand The Daily Telegraph
Marketing director Steven McLaughlin
Agency Adam & Eve
Creative directors Ben Priest, Emer Stamp, Ben Tollett
Art directors Ben Tollett, Emer Stamp
Writers Ben Tollett, Emer Stamp
Typographer Paul Knowles
Finalist
Title Darling Rabbit
Client Financial Times
Brand Financial Times
Marketing director Caroline Haliwell
Agency DDB London
Creative directors Shishir Patel, Sam Oliver
Art directors Feargal Ballance, Dylan Harrison
Writers Dylan Harrison, Feargal Ballance
Photographers Stock Image, Steve Sanderson
Typographer Pete Mould
Winner
Title St Bernard
Client Financial Times
Brand Financial Times
Marketing director Frances Brindle
Brand manager Caroline Haliwell
Agency DDB London
Creative directors Shishir Patel, Sam Oliver
Art director Rob Messeter
Writer Mike Crowe
Photographer Mathieu Raynault, Rodeo FX
Typographer Pete Mould
Media & entertainment > Radio
Finalist
Title Voice
Client BBC
Brand BBC Two & Four
Marketing manager Ruairi Curran
Agency Rainey Kelly Campbell Roalfe/Y&R
Writers Mike Boles, Jerry Hollens
Production company Xtrails
Producer James Stodd, Xtrails
Sound engineer James Stodd, Xtrails
Winner
Title Disorganist
Client ITV
Brand Coronation Street
Director of viewer marketing Anna Bateson
Head of drama and factual marketing Rebekah Lord
Agency Bartle Bogle Hegarty
Creative director Adam Tucker
Agency producer Sam Brock
Writers Nick Kidney, Kevin Stark
Production company Zoo
Director Nick Kidney
Sound engineer Nigel Mannington
Music composer Ben Pope
Media & entertainment (self-promoting ads) > tv & cinema
Finalist
Title Great British Food Fight
Client Channel 4
Brand Food Season
Marketing manager James Walker
Agency 4Creative
Film art director/production design Simon Davis
Production company Channel 4
Director Tom Tagholm
Producers Gwilym Gwillim, Shananne Lane
Editor Adam Rudd, Final Cut
Post-production The Moving Picture Company
Sound design Rich Martin, Envy
Finalist
Title Journey To The East
Client BBC
Brand BBC Sport
Head of marketing and brand Louisa Fyans
Agency Rainey Kelly Campbell Roalfe/Y&R
Executive creative director Damon Collins
Art director Paul Angus
Writer Ted Heath
Production companies Zombie Flesh Eaters, Passion Pictures, Red Bee Media
Director Jamie Hewlett
Producer Deborah Stewart
Editor Seb Monk
Post-production 750mph
Finalist
Title Handguns
Client Channel 4
Brand Disarming Britain
Marketing manager James Walker
Agency 4Creative
Art director Adam Zoltowski, Skyhook
Production company Channel 4
Director Brett Foraker
Producers Gwilym Gwillim, Shananne Lane
Editor Adam Rudd, Final Cut
Sound design Rich Martin, Envy
Winner
Title Fearless
Client BBC
Brand BBC Three
Head of marketing, BBC Three – Comedy & Entertainment Anna Priest
Agency Fallon London
Executive creative director Richard Flintham
Art directors Joe de Souza, Sam Walker
Writers Joe de Souza, Sam Walker
Agency producer Celestine Hall
Production company Red Bee Media
Director Steve Bendelack
Producer Sarah Caddy
Editor Mark Edinoff
Post-production Framestore
Sound design Nigel Heath, Hackenbacker
Media & entertainment (paid-for ads) > TV & cinema
Finalist
Title Evening
Client Evening Standard
Brand Evening Standard
Managing director Andrew Mullins
Head of marketing Charlie Edelman
Agency McCann Erickson
Creative directors Brian Fraser, Simon Learman
Art director Elliot Harris
Writers Cameron Mitchell, Mike Oughton
Production company Serious Pictures
Director Walter Campbell
Producer Donnie Masters
Editor Billie Mead
Post-production Rushes
Sound design Wave
Finalist
Title Venue
Client Microsoft
Brand Xbox Rockband
Marketing director/head of brand Adrian Simons
Advertising manager Michael Flatt
Agency McCann Erickson London
Creative directors Brian Fraser, Simon Learman
Art director Elliot Harris
Writer Cameron Mitchell
Production company Smith & Jones Films
Director Ulf Johannson
Producer Jeri Low
Editor Russell Icke, The White House
Post-production The Moving Picture Company
Sound design Owen Griffiths, Jungle
Sport, travel & Leisure > Digital
Finalist
Title Taxi Grand Prix
Client Vodafone
Brand Vodafone McLaren Mercedes (Sponsorship)
Head of advertising and media Charlie Smith
Sponsorship manager Belinda Stevenson
Agency Dare Digital
Creative director Flo Heiss
Art director Fergus Jackson
Writer Nicky Palamarczuk
Designers Matt Henry, Dan Viveiros, Emma Kingsnorth
Programmer Romans Dobzanskis
Finalist
Title The One That Spoke To Me
Client Tate
Brand Tate Liverpool
Marketing officer Jennifer Cawkwell
Agency Fallon London
Executive creative director Richard Flintham
Creative director Ali Alvarez
Art director Ali Alvarez
Writer Ali Alvarez
Designers Mark Elwood, Maxwell Harrion
Finalist
Title Bootcamp
Client Nike
Brand Nike
Nike football global digital producer Danny Tawiah
Agency AKQA
Creative director Duan Evans
Art director William Cookson
Writer Phil Haworth
Designer David Clarke
Creative developers Mikko Tormala, Dennis Ippel
Finalist
Title NIKEiD – Their Game, Your Finishing Touch
Client Nike UK
Brand NIKEiD
Head of brand connections Ed Elworthy
Head of football marketing Sion Portman
Agency AKQA
Creative director Duan Evans
Art director Rodrigo Sobral
Writers Paul Anglin, Nick Bailey
Designers Hugo Gomes, Stefan Kostov
Winner
Title The Best Job In The World
Client Tourism Queensland
Brand Queensland (Islands of the Great Barrier Reef campaign)
Executive director of marketing Steve McRoberts
Director of brand Jill Holloway
Director of digital marketing Chris Chambers
Lead agency CumminsNitro
UK agency Hills Balfour Synergy
Creative directors Nancy Hartley, James Burchill
Art directors Cristian Staal, Ralph Barnett
Writer Merrin McCormick
Programmer Horia Traian
Sport, travel & Leisure > direct
Finalist
Title Clay
Client Visit Wales
Brand Visit Wales
UK consumer marketing director Hannah James
Agency Partners Andrews Aldridge
Creative directors Paul Snoxell, Andy Todd
Art director Simon Nicholls
Writer Chris King
Finalist
Title Compass
Client Visit Wales
Brand Visit Wales
UK consumer marketing director Hannah James
Agency Partners Andrews Aldridge
Creative directors Paul Snoxell, Andy Todd
Art director Al Mackie
Writer Mike Poole
Winner
Title The Magic Bus
Client Gala Coral
Brand Gala Casino
Client marketing services director Andy Goram
Client brand loyalty and CRM manager Amy Wallace
Agency Ruby Integrated
Creative directors Richard Megson, Matt Davis
Art directors Richard Megson, Karrie Fransman
Writers Matt Davis, Ollie Meech
Sport, travel & Leisure > outdoor
Finalist
Title Virgin Trains Liverpool Wall
Client Danny Gonzalez
Brand Virgin Trains
Marketing director Sarah Copley
Brand manager Nadine Murphy
Agency Elvis Communications
Creative director John Treacy
Art director John Treacy
Writer Rick Kiesewetter
Photographer Jason Garfield
Typographer Jason Garfield
Head of digital Richard Neville
Finalist
Title The Instant Critic Collection
Client Tate Britain
Brand Tate Collections
Head of marketing Claire Eva
Agency Fallon London
Executive creative director Richard Flintham
Art directors Toby Moore, Selena McKenzie
Writers Toby Moore, Selena McKenzie
Typographer Hugh Tarpey
Sport, travel & Leisure > outdoor
Finalist
Title Master Globe
Client Visit London
Brand Visit London
Marketing director Martine Ainsworth-Wells
Agency Rainey Kelly Campbell Roalfe/Y&R
Creative director Damon Collins
Art directors Amber Casey, Dan Hubert
Writers Amber Casey, Dan Hubert
Photographers Staudinger and Franke
Typographer Nygen Townsend - Paley
Finalist
Title Darwin Exhibition
Client Natural History Museum
Brand Natural History Museum – Darwin
Head of marketing James Bailey
Marketing executive Marie Ganas
Agency Krow Communications
Creative director Nick Hastings
Art director Dave Shelton
Writer Liz Whiston
Sport, travel & Leisure > press
Finalist
Title Virgin London Marathon
Client Virgin Money
Brand Virgin Money
Marketing director Paul Lloyd
Head of sponsorship Andrew Nicholson
Agency Beattie McGuinness Bungay
Creative director Trevor Beattie
Art director Dom Martin
Writer Dom Martin
Typographer Lol Keen
Illustrator Dan Jackson
Finalist
Title Bodymap
Client Philips
Brand Philips Intimate Massager
Marketing director Gary Raucher
Brand manager Hubert Grealish
Agency DDB London
Executive creative director Neil Dawson
Art directors Peter Heyes, Grant Parker
Writer Matt Lee
Photographer Giles Revell
Typographer Trevor Slabber
Winner
Title Torres 9
Client Nike
Brand Nike Football
Head of brand connections Ed Elworthy
Agency Wieden & Kennedy
Creative director Stuart Harkness
Art director Ben Everett
Writer Darren Wright
Typographer Dominic Frain
Head of art Guy Featherstone
Sport, travel & Leisure > radio
Finalist
Title London City Launch
Client Air Southwest
Brand Air Southwest
Commerical director Mike Coombes
Marketing manager Roz Mears
Agency Truly Advertising
Writer Ian Pittams
Agency producer Justine Kwaan
Production company Angell Sound
Director Rob Scott
Sound engineer Rob Townsend
Music composer Wilf Pittams
Winner
Title Kerry To Donegal
Client Tourism Ireland
Brand Tourism Ireland
Head of marketing Brian Twomey
Brand manager Elmagh Kileen
Agency JWT London
Executive creative director Russell Ramsey
Creative directors Hugh Todd, Adam Scholes
Writers Simon Horton, Hannah Ford
Agency producer Emma Hovell
Production company Blaxland
Director Simon Blaxland
Sound engineer Gary Walker, 750mph
Sport, travel & Leisure > tv & Cinema
Finalist
Title Success Express
Client Virgin Trains
Brand Virgin Trains
Client marketing director Sarah Copley
Agency Miles Calcraft Briginshaw Duffy
Art director Danny Brooke-Taylor
Writer Danny Brooke-Taylor
Agency producer Lorraine Geoghegan
Production company Partizan
Director Traktor
Producers Richard Ulfvegren, Emily Crofton-Aitkens
Editor Rick Russell, Final Cut
Finalist
Title Booty Train
Client Virgin Trains
Brand Virgin Trains
Client marketing director Sarah Copley
Agency Miles Calcraft Briginshaw Duffy
Art director Danny Brooke-Taylor
Writer Danny Brooke-Taylor
Agency producer Lorraine Geoghegan
Production company Partizan
Director Traktor
Producers Richard Ulfvegren, Emily Crofton-Aitkens
Editor Rick Russell, Final Cut
Winner
Title Love At First Flight
Client Virgin Atlantic
Brand Virgin Atlantic
Head of advertising and communications Breda Bubear
Agency Rainey Kelly Campbell Roalfe/Y&R
Art director Chris Hodgkiss
Writer Pip Bishop
Production company Partizan
Director Traktor
Producer David Stewart
Editor Rick Russell, Final Cut
Post-production The Moving Picture Company
Sound design Wave
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