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Camden Town Brewery brings the spirit of its native London borough to life in its first-ever TV campaign, created by Sir John Hegarty's incubator company, The Garage Soho.

A two-minute film shows local actor Ashley Zhangazha delivering an ode to his home on stage at The Roundhouse, interspersed with depictions of the borough’s history. Hegarty, who is an original investor in the brewery, drew on archival and community research to help create the campaign. The film will air on ITV on Friday, accompanied by four 30-second spots starring Londoners who embody Camden’s personality.