Calvin Klein brings in Rooney Mara for Downtown launch

Rooney Mara stars in this 60-second ad, directed by David Fincher, for the brand's newest fragrance, Downtown.

Downtown: new ad stars Rooney Mara
Downtown: new ad stars Rooney Mara

Set to ‘Runaway’ by the Yeah Yeah Yeah, the short film portrays the multi-faceted life of a young actress living in New York City.

Company: Coty

Brand: Calvin Klein Downtown

Director: David Fincher

Consultant creative director:  Fabien Baron of Baron + Baron

Agency: CRK

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