Callaway awards work to Nexus/H

The world's biggest golf-equipment manufacturer, Callaway Golf, has awarded its pan-European advertising account to Nexus/H.

The agency was hired following a six-way pitch overseen by Callaway marketing director Jeff Dodds, who joined the company from Honda earlier this summer.

The business moves from start-up agency Amp London, which had itself won the work from Young & Rubicam in March.

Nexus/H will adapt TV ads from the US and create press, in-store, point-of-sale, direct mail and digital activity.

Manning Gottlieb OMD, which handles Callaway's media, is not affected by the appointment.

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