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The tie-up is part of Cains' strategy of associating itself with the arts and extending its distribution beyond Merseyside. It will give the brewer exposure to the estimated 6m people who visit Tate Britain, Tate Modern and Tate Liverpool each year.

Last year, Cains signed a £1m deal to be an official sponsor of Liverpool's year as European Capital of Culture in 2008. In August, it unveiled plans to make its 300,000ft2 site in the city into an art gallery for one month a year.