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Bass is backing its Caffrey’s Irish Ale brand this year with the

next stage in its ’Strong Words, Softly Spoken’ TV work through

WCRS.

The ad, part of a pounds 10m investment, follows a familiar theme, with

the smoothness of the creamy ale prompting a moment of quiet

contemplation.

The ad, which breaks at the end of January, features a forthcoming

single ’Brim Full of Asha’ by Asian band Cornershop.