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Caffè Nero spices up the perception of coffee-shop food with its biggest-ever ad campaign.

The jazzy ads aim to add some drama to customers’ lunches through a series of punchy taglines, such as "Pizzettas packed with kapow" and "Soup with added bang". 

Comprising out-of-home, print, digital, social and direct mail activity, the work was created by Ben Stump and Simon Findlater, and shot by Niklas Alm through Morgan Lockyer. The media agency is Smithfield.