The unifying design will run across Cadbury selection boxes, tree decorations and advent calendars. All will carry the strapline "Cadbury, magic of Christmas" and show Father Christmas on his sleigh, with depictions of the pack's contents falling from his sack of presents.
Cadbury hopes the packs will have greater standout during the Christmas period.
FutureBrand was responsible for the Cadbury Easter Egg Delight offer this year.
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