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Fallon has created a national TV campaign for Cadbury Dairy Milk to highlight that it uses fresh milk in its production process.

The work forms part of the "Joyville" proposition, a mythical place underground where Cadbury Daily Milk is made.

The spot features a young apprentice as he is guided around Joyville by an old master. Together they embark on a quest to discover the well-protected secret of Cadbury Dairy Milk’s creamy taste.