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Cadbury has launched a £6m campaign promoting its five key singles bars: Crunch, Twirl, Boost, Double Decker and Wispa.

Separate TV ads by Fallon are running for each bar, along with outdoor, social and experiential activities across UK festivals this summer. The Twirl film, which was the first to launch, shows a woman walking through a shopping centre, eating the bar as dancers swirl past her. The ads were written by Fallon’s Diogo Abrantes, art directed by Chico Barrera, and directed by Adam Gunser through Bare Film.