Cadbury Schweppes hopes to score with consumers using a pounds 1.5m
’two-timer’ promotion for its Dr Pepper brand. The ads feature a teenage
boy hitting it off with twin girls, with the line ’Pull one get one
free’.
Customers finding the word ’win’ under their ring-pull or bottle lid can
get a free drink from retailers. Ads by Young & Rubicam are running in
teenage magazines. Dr Pepper had huge growth last year with a volume
increase of 119%. According to Cadbury Schweppes marketing controller
Peter Coombe: ’Instant wins are the most effective among our audience.
One promotion last year saw a sales uplift of 141%.’
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