Cadbury's Creme Egg is to launch a limited edition ice cream in the
six-week run-up to Easter, as part of a bid to drive up ice-cream sales
in a traditionally quiet period.
Manufactured by licensing company Fredericks Dairies, the Creme Egg ice
cream will only be sold as a take-home multi-pack of four. It launches
in supermarkets and some convenience stores on February 9, priced at
£2.49.
Fredericks hopes to generate sales of £2.5m.
Cadbury's Creme Egg ice cream is a wafer cone, lined with Cadbury Dairy
Milk chocolate and filled with vanilla ice-cream and a yellow fondant
centre.
Peter Elvin, marketing director for Cadbury ice cream at Fredericks,
said February is not an obvious time to launch an impulse ice-cream, but
hopes that the novelty value will make a take-home pack successful.
Creme Egg ice cream will be promoted with point-of-sale material.
.jpg)
.jpg)