Cadbury to 'resurrect' former chocolate bar for Halloween

Cadbury is inviting members of the public to vote for the brand to bring either its Fuse or Marble chocolate bar variety back for Halloween.

Cadbury is bringing either its Fuse or Marble bar back for Halloween (@CadburyUK)
Cadbury is bringing either its Fuse or Marble bar back for Halloween (@CadburyUK)
Those who tweet the #CadburyCraveyard hashtag along with either 'Fuse' or 'Marble' will have their vote counted, meanwhile votes can also be lodged via Cadbury UK's Facebook page, where individuals will have the opportunity to comment on one of four Halloween posts during the promotion period.

The bar that proves most popular with consumers will then be re-created using the same recipe and ingredients as the original product. 

The Fuse bar was thought to be unique in that the ingredients used to create its chocolate coating were distributed throughout the bar, meanwhile the Marble offering contained a combination of chocolate, white chocolate and praline.

The promotion kicked off on Monday (26 October), and voting will close at noon on Saturday (31 October), at which point 100 winners will be randomly selected to receive the more popular bar.

Cadbury is reviving another old favourite with its promotion to uncover , with both males and females being encouraged to audition for the role online. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now