The deal, which represents TV's biggest sponsorship, has now been renewed for a further two years. It covers all episodes of the soap transmitted on the ITV channels including flagship channel ITV1 and episodes airing on digital channels ITV2 and GSB's Plus, which airs vintage episodes.
Last week it was reported that Cadbury and its media agency Starcom Motive, which holds the £21m media account, were trying to renegotiate Cadbury's contract with ITV following a dispute over terms.
A Cadbury insider claimed that negotiations had been stalled by the merger of Granada and Carlton and was further complicated by Cadbury's switch of media agency from Carat to Starcom Motive in October last year.
MindShare, MediaCom and ZenithOptimedia are also said to be in disputes with ITV over the terms of 2004 contracts.
Graham Duff, managing director of ITV Sales, said: "We are delighted to confirm that Cadbury is to sponsor 'Coronation Street' for another two years. It is not only the biggest sponsorship association in Europe but also the most popular with viewers and consumers alike."
New idents are currently being created by Publicis, which will celebrate a variety of 'Coronation Street' episodes and people around the country enjoying Cadbury products while they watch the soap. The first executions in the new series will air on Monday January 26.
Cadbury began its sponsorship of the ITV soap, which airs five times a week now, back in September 1996.
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