Xavier Hesse, senior category manager for procurement for sales & marketing, EMEA, has spoken to a number of UK agencies over the past month. Insiders said the move prefaces a formal review of the broader Cadbury media business, held by Starcom.
Hesse said there had already been reviews elsewhere in Europe, but no decision had yet been made about the UK.
The talks follow a host of changes at Cadbury, which has overhauled its UK media strategy, including ending its 10-year sponsorship of ITV's flagship Coronation Street. The brand is keen to boost its online presence (Marketing, 24 January), and insiders said it plans to develop a more targeted media approach.
Following his appointment as marketing director last year, Phil Rumbol shifted the firm's creative accounts, including Dairy Milk, out of Publicis and into Fallon.
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