The confectionery company has appointed agency Clusta to drive traffic to getthatfridayfeeling.com and promote a new initiative which will give away 500 Crunchies on Fridays.
The first competition launches tomorrow with animated online advertising and a website.
The tongue-in-cheek ads highlight days of the week and their negative associations, for example, rain, arguments and traffic jams. The creative switches from grey to full colour when it concludes on Friday stating: ‘Win that Friday feeling'.
The ads click through to the Crunchie website where the first 500 people to enter their details will receive a free Crunchie chocolate bar. The giveaway will run every Friday until 30 October.
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