Cadbury Dairy Milk Buttons in family farm experiential drive

Cadbury has brought in Cake for an experiential campaign that will see free family events take place at urban farms throughout England.

Cadbury Dairy Milk Buttons
Cadbury Dairy Milk Buttons

The programme, which is designed to promote Cadbury's Dairy Milk Buttons range, will feature a variety of family-based activities, promising "simple, playful fun for all".

Buttons mascots Cat, Pig, Panda, Owl, Monkey and Penguin, which are featured on the packets, will host creative activities, games, face painting, storytelling and treasure hunts at 'Buttons Fun on the Farm'.

The brand event will tour city farms across England, starting at Mudchute Park and Farm, London on 23 and 24 May 2009.

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