The UK debut of the TNCC range, which contains no artificial flavourings or colouring, will target a gap in the market for healthy sweets, tapping into a backlash against food high in fat, salt or sugar. It is expected to be available by the end of the year. It is understood that Fallon, a Cadbury roster agency, has been tasked with the UK launch.
Founded in 1991, TNCC's portfolio comprises 18 products. It has a 9% share of its native market, where its wine-gum brand is the sector leader, according to Cadbury.
The company was bought by Cadbury in 2003. It launched the TNCC brand in Ireland in 2005, where it is now the second-biggest bagged-sweet brand.
Cadbury has a history of taking Australasian products and launching them in the UK, although not all have been successful. In 1999 it introduced its Yowie chocolate-egg brand in this country, but withdrew it in January 2002.
A Cadbury spokesman said the company would not comment on future marketing.
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