CACI has exhibited at the event every year since its inception but in recent years the firm has seen a greater return on investment from other marketing activities.
The change in strategy will see it focus its marketing activity on product launches, client conferences and seminars, PR, advertising and direct marketing.
These include the launch of the new Acorn, CACI's consumer classification system, in November 2003 and CACI's industry conference program.
Greg Bradford, CEO of CACI, said: "Our focus for 2004 is the expansion of our consultancy services and the launch of a number of exciting new products. We have carefully considered the most effective channels and messages to promote these developments, and believe our new marketing strategy will help us to maximise opportunities and achieve our ambitious growth targets."
CACI's clients include HBoS, Selfridges, Royal Mail and House of Fraser.
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