C4 secures sponsorship deal

C4 secures sponsorship deal

Channel 4 has secured a major sponsorship deal, worth almost £1m, surrounding the third series of US comedy Will & Grace. The deal, which runs for 24 weeks, is the first time Will & Grace has been sponsored on the channel. The deal was negotiated by Walker Media sponsorship division SPP and follows a similar deal signed last year with rival wine brand Jacobs Creek and C4 to sponsor US sitcom Friends.

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