Bwin 'play for real 2012' by Wieden & Kennedy Amsterdam

Bwin 'play for real 2012' by Wieden & Kennedy Amsterdam
Bwin 'play for real 2012' by Wieden & Kennedy Amsterdam

The advertising campaign for the betting company Bwin features members of the Real Madrid team.

A TV commercial features the players Nuri Sahin, Karim Benzema, Sergio Ramos and Alvaro Arbeloa, concluding with the line: "Play for real."

Credits

bwin
Brand director bwin
Art director bwin.party
Head of brand management
Wieden & Kennedy Amsterdam
Executive creative directors
Creative director
Art director
Head of broadcast
Agency producer
Planner
Group account director
Account director
Account manager
Art producer
Studio artist
Studio artist
Designer
Digital producer
Project manager
Business affairs
Film production
Production company
RSA
2nd production company
Director
Director of photography
Executive producer
Digital airtech
Digital airtech
Choreographer
Editing company
Music
Artist / title
Music company
Post-production
Animator
Print production
Photographer
Retoucher
Digital production
Retoucher

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