The brand, owned by Nestlé Waters, hired the agency to create a "fresher and cleaner" pack design, on which key product benefits are easier to read.
The "splash" of water previously central to the pack design has been removed to make the Buxton logo more readable, while the image of the Peak District hills has also been softened.
Nestle Waters will roll out the new design across the entire Buxton range, including its 25cl lunchbox bottle, standard 50cl bottle, 75cl and 1 litre sports bottles, plus the larger 1.5 and 2-litre bottles and multipacks.
"With such a heritage, and as a brand growing ahead of the market, we knew we could have confidence in our product and wanted this to be reflected on pack with a clear and bold design that would see us earn the stand-out we deserved on-shelf," said Caroline Juin, senior brand manager at Nestlé Waters.
According to Nielsen, sales of Buxton grew 9.4% year-on-year in 2009, while the top two brands in the market, Volvic and Evian, saw a 9.5% and 7.4% fall in UK sales respectively.
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