Bushmills Irish Whisky is launching a sampling campaign to increase trial of the brand.
The brand, part of Pernod-Ricard Group-owned Irish Distillers, has enlisted the help of Caribiner Interactive, which will work alongside BDS Beechwood on the distribution of 20,000 Bushmills mailings.
Recipients are invited to respond by calling a dedicated number, when they will be sent a miniature bottle of Bushmills.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)