Burton will offer all storecard customers £5 to spend at BoysStuff.co.uk in a joint bid to reward spend on its storecard and raise brand awareness of the website.
Burton will highlight the promotion, devised by partnership marketing agency Cocktail Marketing, via a mail-out to storecard holders, email newsletters and on Burton's homepage .
Customers will be able to redeem their vouchers at .
Cocktail Marketing describes itself as a "dating agency for brands", matching brands to achieve cost-effective marketing without the need for advertising. Its clients include The Evening Standard, Black and Decker and Hilton Hotels.
Cocktail is an official roster agency for the COI, EnjoyEngland.com and VisitBritain.com.
United Kingdom
Burton teams up with BoysStuff
LONDON - Men's fashion retailer Burton has teamed up with men's gadget retailer BoysStuff.co.uk in a month-long promotion starting in September.
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