The global offering will be known as the ethical and social responsibility practice. It will help clients by researching how they are perceived, how they compare with peers and developing internal communications.
The team is lead by Richard Aylard, Nick Bent and Louise Hawson in London; and John Clarke, Jordana Friedman and Julie Jack in New York. The practice will be supported by more than 100 staff, and cover Europe, the US, Asia and Latin America.
"Once companies address the corporate governance issues they currently face, they will quickly have to address other issues that impact the way society as a whole views them. Society will demand that corporations operate in a more ethical and socially responsible way," Judi Mackey, chair of B-M's corporate and financial practice in the US, said.
B-M is part of the WPP Group, which recently saw questions raised about its own accounting methods -- although it was accused of being "controversial" rather than unscrupulous. WPP recently dumped Andersen as its auditor and replaced it with Deloitte & Touche.
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