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Promoted

Georganna Simpson

June 29, 2017

How long?

1 minute

Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers

"The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions?

Fernando Machado on traditional ads, big ideas and selling whoppers.

Topics

Cannes

Marketing

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