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A woman is shunned from Burger King because she dares to ask for a cheeseburger at the "Home of the Whopper", in the fast-food chain's first UK campaign for the Whopper in a decade.

On 17 April, customers can get a free Whopper if they download Burger King’s app. But for those who order something else that day, the brand claims it will refuse to serve anything but Whoppers. "You have no choice. But in a good way", the ad says. The campaign was created by Daniel Seager, Steve Hall, Marc Rayson, Callum Prior and Nick Gill at BBH, and the film ads were directed by Adam & Dave through Bold.