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Burger King has launched branded apparel as part of a campaign by BBH to promote its Gourmet Kings range.

The Fall Collection is a one-size-fits-all shirt inspired by the Gourmet Kings burger's ingredients. Created in collaboration with designer Katie Eary, the limited-edition shirt can be won by customers who order a Gourmet Kings burger via the Burger King app.

It is supported by TV and out-of-home activations, as well as social media activity by Coolr. Media was handled by Vizeum. The creative team at BBH was Marc Rayson and Callum Prior.