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Burger King Finland celebrates the nation's Pride with a romantic gesture.

The work sees Burger King’s mascot kissing rival Ronald McDonald, his hand gently caressing the clown’s painted face in a moment of unapologetic passion.

"Burger King has always stood for equality, love and everyone’s right to be just the way they are," Kaisa Kasila, brand manager for Burger King Finland, said. "The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too".

Burger King and McDonald’s have a famously chequered past, including tactically-placed ads and hidden Big Macs.