Burger King "Act of history" by Bartle Bogle Hegarty

Burger King's first TV spot from BBH features "Jim from Wanstead", the winner of a nationwide hunt to find the first person to sample the new Crispy Chicken Burger.

It follows an online launch film in which the fast food brand's UK chief executive Alasdair Murdoch launched the contest, promising to pay the winner £20,000 for the service of being the first to try the sandwich.

Credits

Client
Marketing director
Head of brand
Creative team
Chief creative officer
Head of art
Data strategy director
Head of strategy
Managing partner
Account manager
Account director
Producer
Production company
Director
Production company producer
Post-production
Print producer
Photographer