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Bupa has released a TV ad showcasing its range of products and services beyond health insurance. WCRS created the spot, which features children painting a mural and describing what they would do if they ran a healthcare company. In one example, a boy says that he would have a "super doctor who would zap people better". Throughout the ad, a voiceover explains how Bupa is able to plough profits back into the company because it has no shareholders. It ends with the line: "Our focus is your health." The work was created by Rob Porteous and Dave Askwith, and directed by Steve Reeves through Another Film Company.