The campaign, which breaks on Monday July 8, will feature two TV and three radio spots, as well as five press ads, all created by WCRS, and uses medical facts to illustrate how BUPA's services can work.
One of the commercials features Liz Adair, manager of BUPA's Wellness Centre in Reading, explaining that heart disease is the UK's largest killer, but that early diagnosis of heart disease can help it stop progressing.
In the second TV advertisement, Jill Pollock, a manager of BUPA's musculoskeletal services, explains that treatment can work wonders for the 16m people who suffer from back pain in the UK. Both feature the strapline "BUPA, the personal health service".
The ads were written by Gary Knight, and Tim Robertson was the art director.
Eileen Folar, brand director for BUPA, said: "The two new ads illustrate BUPA's personal health service and reinforce our expertise in prevention, early diagnosis and treatment, as well as care. At the heart of the campaign is the message that everyone at BUPA is dedicated to your health and care."
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