McAnena, whose previous position was vice president for innovation at PepsiCo, is joined by former BA marketer Sue Moore, who will operate as marketing director of Bupa's UK health insurance business.
It follows the appointment of ex-BA commercial director Martin George as Bupa group marketing director late last year.
McAnena will be responsible for developing Bupa's brand across all of its global businesses, including health insurance, preventive health, hospitals and home healthcare.
Meanwhile, Moore will oversee Bupa's UK health and travel insurance, cash plan, critical illness cover and income protection to individual and business customers.
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