McAnena, previously vice-president for innovation at PepsiCo, will report to former British Airways commercial director Martin George, who was hired as interim group marketing director at Bupa last year.
The company has also recruited another former BA employee, Sue Moore, who joins as marketing director of its UK health insurance business. George was hired by a former BA executive, Val Gooding, who has since been replaced as Bupa chief executive by Ray King.
George, along with current BA sales and marketing director Andrew Crawley, BA's ex-head of communications, Iain Burns, and former head of UK sales, Alan Burnett, are to stand trial in June at Southwark Crown Court accused of conspiring with Virgin Atlantic to fix long-haul fuel surcharges.
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