BULLETS: Procter & Gamble ties with Disney for interactive TV push
Procter & Gamble is running interactive TV ads across Sky digital for its household brand Flash to back a promotion with entertainment giant Disney. Designed by Procter & Gamble's digital agency, Grey Interactive, the ad will let users access an exclusive movie trailer from Disney animated movie Lilo & Stitch, and give them the chance to redeem toys as part of a promotional offer.