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The celebrities who front Bulk Powders' funny online films weren't afraid to make themselves look silly.

In 14 spots diver Tom Daley, rugby union player Jonathan Joseph, reality TV stars Lucy Watson and Lucy Mecklenburgh, and heavyweight boxing champ Anthony Joshua deliver monologues about how they dominate various aspects of life – but the joke is really on them. The films were directed by Droga5 London creative chief David Kolbusz, whose quirky brand of humour is evident throughout.