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Georganna Simpson and Ben Londesbrough

July 23, 2018

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1 minute

Building fans: how brands can use purpose in powerful ways

��pk10 got candid with top marketers, creatives and media experts during Cannes Lions to find out how brands are embracing purpose

In the final instalment of a new series 'Building fans', hear tips from Burger King, Johnson & Johnson, Cartoon Network, Bumble, Phillips, Turner and McCann Worldgroup.

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