The search is being handled by the AAR, which is believed to have already approached agencies. The winning agency, expected to be appointed next month, will be charged with creating point-of-sale, in-store and direct marketing material.
Upcoming releases from Buena Vista, which is the DVD distribution division of the Walt Disney Company, include Disney, Miramax and Touchstone Home Entertainment films.
Separately, Disney is holding a pitch for its pan-European media business (Marketing, 10 October). The brief, worth an estimated £100m, has been held by Carat for more than 14 years. The account is worth about £17m in the UK alone.
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