The company has enlisted the help of Love Island star Gabby Allen to travel the country to hand out free samples of Budweiser Prohibition Brew, the brand’s first alcohol-free beer.
The activation will begin in Leeds on 18 January and then travel to Birmingham on 19 January, and end in London on 22 January.
There will also be a taste test event for Londoners at Street Feast venues Dinerama in Shoreditch and Giant Robot in Canary Wharf. People will be asked to pick out Budweiser Prohibition Brew from a selection of three samples.
The campaign is supported with a partnership with Time Out magazine, with a cover wrap, digital hub and more sampling.
There is also an out-of-home ad campaign, as well as digital and social content.
Sascha Cordes, senior brand manager at Budweiser, said: "People today are increasingly drinking less alcohol, as part of the broader healthy-living trend.
"In 2018, we predict this trend to continue, and don’t think there could be a better time for us to launch Budweiser Prohibition Brew for people who are looking for the great taste of beer, but with 0% alcohol."
