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DDB Chicago's "super fan" spot for Budweiser was voted the most popular ad to be shown during the Super Bowl broadcast this year. The ad starts with Clydesdale horses lining up as if they were about to start an American football match, as other animals look on. Suddenly a shorn sheep breaks free from the flock and entertains the crowd with traditional streaker antics. A well-placed wolf's head blocks our view of anything too rude, but a cowboy onlooker comments: "I didn't need to see that."