Abbott Mead Vickers BBDO has created four TV ads that aim to showcase the content available with the service.
Each ad uses content from blockbuster movies and TV box sets available on BT Vision and is based on the four themes 'Running, Looks, Embraces and Dreams'.
The first ad, Running, launched yesterday (4 November) and uses the song 'The Windmills Of Your Mind' by Noel Harrison. It features clips of people running from well-known films, ending on the strapline: 'This season, all this and more is available on BT Vision'.
In addition to the four ads, BT Vision has launched a series of 16 individual idents to sponsor drama on the Channel 4 Network. The sponsorship, which runs until December 2011, will encompass all drama programming shown on Channel 4, E4 and More 4 and their corresponding '+1' channels.
BT Vision offers Sky Sports 1 and 2, 10,000 programmes and a library of 600 to 700 films available on demand,
The idents, also created by AMV BBDO, aim to persuade viewers that the TV available with BT Vision is "so gripping that viewers cannot take their eyes off of it".
Shot in and around Glasgow and directed by Stuart Douglas, they feature a fisherman by a lake, a boy skateboarding and a hairdresser washing a customer's hair, all of which have been distracted by a TV that is found in an unexpected place.
In addition to the ident sponsorship of drama and the Channel 4 network, BT Vision will also be sponsoring The Mentalist on Channel 5 and Five USA and will create additional versions of the 4 idents to run for the duration of the series.
All media for the campaign has been planned and bought by WPP's Maxus.
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