BT Tower to host Hugh Jackman movie screening

London's iconic BT Tower will stage a gala screening of Hugh Jackman's latest blockbuster Real Steel tomorrow (16 September).

BT Tower to host Hugh Jackman movie screening
BT Tower to host Hugh Jackman movie screening

It will be the first time the 177m telecommunications tower has been used for such an event.

Selected members of the press and BT customers will be invited to an introductory Q&A session with Jackman and the film’s director Shawn Levy before watching the movie.

The event is part of a wider promotional campaign being led by BT and Disneymedia+ and will take in ten nationwide preview screenings.

BT will promote the events across all its communications channels including a Real Steel branded area on BT Vision, on-air spots across all BT Vision and digital platforms, and social media channels.

BT Vision head of film Jacob Ahlin said: "BT Vision is all about bringing fantastic entertainment to our customers and this partnership enables us to offer our customers exclusive Real Steel access and content."

The Walt Disney Company UK & Ireland commercial director Bobi Carley added:  "The high-tech synergy between the BT brand and Real Steel, combined with the iconic backdrop of the BT Tower, has given us great scope to create a unique and creative campaign, spanning multiple platforms, and reaching a broad audience."

The BT Tower was closed to the public in 1981, but it still continues to be used for corporate events.

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