BT has continued its "Beyond limits" campaign with ads highlighting the power of communication during the nationwide lockdown, in partnership with ITV.
The series features celebrities including Rylan Clark-Neal, Fearne Cotton and Clare Balding as they teach the public digital skills to stay connected from a distance, including how to use WhatsApp, an introduction to podcasts and tips on using online services to improve physical and mental wellbeing while housebound.
Supported across print, social and digital activity, the campaign will also direct viewers to BT’s Skills for Tomorrow initiative, which aims to help 10 million people from across the UK become tech-savvy.
The campaign made its TV debut yesterday (16 April), and will continue to air every day during This Morning and the ITV Evening News. It was created by Sam Simmonds, George Coyle, Liam Campbell, Thom Farrall and Ryan Price, and directed by Chris Faith through Prodigious. Media is handled by Essence.
Last year, BT launched its biggest rebrand in two decades alongside its "Beyond limits" campaign. The new brand identity was unveiled in a record-breaking event at Wembley Arena.
