BT Sport "Four competitions. One venue" by Abbott Mead Vickers BBDO

August 02, 2016

BT Sport has kicked off a campaign to celebrate its fourth season of football coverage.

The work uses footage from the Premier League, Uefa Champions League, Uefa Europe League and Emirates FA Cup to celebrate BT Sport as the only place to watch the combination of the four competitions.

The activity will run across TV, video-on-demand, outdoor, digital, press, radio and social media.

Credits

Client
David Stratton
general manager, marketing, BT Sport and BT TV
Head of sport
Chris Wood
Senior marketing manager
Ed Cracknell
Marketing manager
Tom Row
Agency
Abbott Mead Vickers BBDO
Creative director
Paul Brazier
Creatives
Caio Gianella
Diego de Oliveira
Rachel Le Feuvre
Agency planner
Tim Whirledge
Board account director
Nick Andrew
Account director
Khalid Almashgari
Account manager
Georgia Totvanian
Account executive
Hamza Junaid
Agency producer
Nikki Marsh
Media agency
Maxus
Production company
Pulse
Director
Luc Janin
Production company producer
David Stewart

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